AW21 news and archive

Ted Baker built Animal Crossing island to preview AW21 collections

In its first exploration of the gaming market, fashion brand Ted Baker has taken to Nintendo’s Animal Crossing: New Horizons to showcase its autumn/winter 2021 collection and present a virtual brand experience. Created in collaboration with visual artist and gamer Kara Chung, players are able to walk through and explore the brand’s specially...

Fashion

Jakke launches artist collaboration for autumn/winter 2021

London-based sustainable faux fur brand Jakke has launched an artist collaboration with Astrid Wilson, Kit Agar and Simone Brewster for autumn/winter 2021. Each of the artists has brought their “unique outlook and style” to Jakke’s popular ‘Rita’ faux fur jacket to create three bold prints to highlight the worlds of art and fashion, all within...

Fashion

Cheshire Fashion Week to bring awareness to alopecia with diverse cast

Located in Chester, UK, Cheshire Fashion Week will be putting an emphasis on inclusiveness and body positivity this year, featuring models with alopecia, diverse body types and a range of ages on the runway. National fashion retailers, independent boutiques and designers will be making an appearance at the event, including a number of luxury...

Fashion

Lee unveils new autumn campaign, LeeOriginals

American denim brand Lee has revealed its new advertising campaign LeeOriginals, created to honour the brand’s “trailblazing spirit”. Produced in collaboration with photographer and creative director, Mark Seliger, the campaign aims to highlight the brand’s continued support of trailblazers, with the brand stating it chose the campaign’s team...

FashionFeatured

Marks and Spencer relaunching Jaeger for AW21

British fashion brand Jaeger is relaunching for autumn/winter 2021 as part of the Marks and Spencer family after the retailer acquired the label out of administration for 6 million pounds in January earlier this year. The “all new” Jaeger will officially launch on M&S.com on October 6 as part of its wider ‘Brands at M&S’ strategy, with a store...

Fashion

Megan Thee Stallion stars in Coach x Schott NYC collaborative campaign

Luxury fashion house Coach has unveiled its collaboration with American clothing manufacturer Schott NYC, with the duo releasing a shearling outerwear collection as part of the house’s autumn 2021 line. Bringing together two American heritage labels, the collection sees the merging of each brands’ distinct expertise in leather craftsmanship....

Fashion

George at Asda releases digital fashion film for AW21 collection

Asda’s clothing division George has launched its first-ever fashion film alongside its newest eco-friendly autumn/winter collection, as part of the retailer’s ongoing Geoge for Good Pledge. The film launched during London Fashion Week in an exclusive screening at the Mondrian Hotel in Shoreditch, establishing it as the first supermarket brand to...

Fashion|In Pictures

Cos showcased AW21 at LFW

High street retailer Cos made its debut at London Fashion Week with a hybrid showcase for its autumn/winter 2021 collection at London’s iconic Roundhouse. The show encompassed a physical catwalk show, with models walking through curtains projected with colours, moving imagery and portraits from the retailer’s campaign, as well as a digital...

Fashion

Brooklyn Beckham and Nicola Peltz star in Pepe Jeans Just Us campaign

London denim brand Pepe Jeans has unveiled its new campaign and collection, centred around the power of union, featuring British photographer Brooklyn Beckham and American actress Nicola Peltz. Just Us marks the second collaboration between Pepe Jeans and Beckham, who this time shares the screen with his fiancée in a shoot aimed to put a...

Fashion

Gucci taps Eurovision's Måneskin for new Aria campaign

Through sexually charged imagery, Italian label Gucci has unveiled its Aria campaign showcasing the luxury house’s centennial collection, starring Eurovision winners Måneskin. Aria brings Gucci’s equestrian-inspired looks and logo-adorned pieces into a new light, through a raunchy campaign inspired by Eros, the Greek god of love. Displayed among...

Fashion

Filippa K releases gender-fluid AW21 campaign with poet Kai Isaiah Jamal

Poet, activist and model Kai Isaiah Jamal stars in two new Filippa K campaigns, wearing a range of the fashion houses newest AW21 collections. In the main line, accompanied by a campaign entitled What Lies Within, from a poem written by the model, Kai is seen wearing minimal cashmere sweaters and dresses, frayed turtlenecks and oversized wool...

Fashion

The Vamps star in Ben Sherman AW21 campaign

Pop-rock band The Vamps lead the way in the new Ben Sherman campaign, featuring the brand’s new Young Soul Rebels collection in a campaign video and series of photoshoots. The Vamps, consisting of Bradley Simpson, Connor Ball, Tristan Evans and James McVey, are seen wearing a range of Ben Sherman classics, including knitted cardigans, smart...