Ba&sh news and archive

Ba&sh appoints new chief executive officer for Asia-Pacific region

Fashion brand Ba&sh has announced the appointment of Jimmy Lam as chief executive officer for the Asia-Pacific region. Reported by WWD, the strategic move aims to accelerate the brand's growth, particularly following the restructuring it began in 2024. Lam will be responsible for leading the brand's strategy and operations in key markets across...

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Business

Ba&sh founders take back control of the brand

After filing for accelerated debt restructuring with its creditors in 2024, Ba&sh brand was taken over by its three founders, Sharon Krief, Barbara Boccara and Dan Arrouas. The French brand, launched in 2003 and known for its "accessible luxury", faced declining consumption in China last year, which hit sales and made its debt burden too high,...

Podcast

Podcast: Ba&sh CEO on Strategic CSR Challenges for Premium Fashion Labels

The French fashion brand Ba&sh has emerged as a key player in sustainable fashion in recent years. The brand, which offers luxury clothing at an accessible price point, received B Corp certification in June 2023 with a score of 98 points. By collaborating with sustainable start-ups and investing in regenerative agriculture, Ba&sh is taking steps...

Fashion

Ba&sh invites IFM students to design shoes for its SS25 collection

The French ready-to-wear brand Ba&sh has invited students specialising in accessories design at the Institut Français de la Mode (IFM) to design a shoe model for its spring/summer 2025 collection. The three finalists, selected by a panel of experts, will be announced on Thursday October 24, before the public selects the overall winner. The...

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Retail

Ba&sh opens first US flagship store in New York

French fashion house Ba&sh has made an upscaled venture into the North American market with the opening of its first flagship store in the region, located in New York City. Designed in collaboration with interior designer Brandi Howe, the store spans 200 square metres and is located in the SoHo district. The interior itself retains the identity...

Fashion

Ba&sh outlines plans to reduce water consumption and pollution

Contemporary French fashion brand Ba&sh, which recently became a B Corp-certified company, has outlined plans to strengthen its commitment to reduce its water consumption and pollution as part of an ambitious 2030 sustainability strategy. The strategy is based around five key pillars - climate and biodiversity, certified materials, traceability,...

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Business

Ba&sh achieves B Corp certification

Parisian womenswear brand Ba&sh has become a B Corp-certified company after obtaining an “outstanding” score of 98 points for its social and environmental standards. Pierre-Arnaud Grenade, chief executive of Ba&sh, said in a statement: “Ba&sh is a staunchly optimistic brand with an eye on the future. As we all know, obtaining this B Corp...

Retail

Ba&sh partners with Bluebell Group to open Singapore flagship

Parisian womenswear brand Ba&sh has announced that it has partnered with Asian brand operator Bluebell Group in opening its first flagship store in Singapore. Located in the country’s Marina Bay Sands, the store builds on the brand’s efforts to bolster its presence in the Asia-Pacific region, where it is hoping to connect with fashion...

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Business

Ba&sh teams up with Nativa to develop regenerative farming

French contemporary brand Ba&sh is partnering with Nativa on a new project to help develop and finance regenerative farming practices for farms in Uruguay. As part of the agreement, Ba&sh will incorporate regenerative wool from these farms into its future knitwear collections and as part of its increased efforts to protect biodiversity and...

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Business|Interview

Ba&sh CEO Pierre-Arnaud Grenade: ‘We weren’t born sustainable, but we take it seriously’

French fashion brand Ba&sh is one of those names in the premium segment that is enjoying success despite inflationary pressures. Beyond its products, its desirability stems from a well-honed and constantly evolving CSR policy. In 2022, while its sales increased by 22 percent, Ba&sh's carbon footprint decreased by 15 percent – data shared with...

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Ba&sh launches second hand offering in US

French luxury label Ba&sh has become the next to join the resale industry, with the launch of a second hand offer in the US market. Through ‘Ba&sh Second Hand’, customers are encouraged to take part in the circular lifecycle of pre-loved pieces via the new user-friendly system. Developed with resale platform Archive, the dedicated site offers...

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Business

Ba&sh continues US growth with showroom partnership

Over four years, French label Ba&sh has made its mark in the US and Canada, with a total of 47 stores between the two regions. It is now looking to continue cementing its place through a partnership with the multi-line showroom, 10eleven. The partnership is part of the brand’s strategy to grow and accelerate in the US market, with the intent of...