BALR. news and archive

Nitin Passi: who is Balr.'s new owner?

Fashion brand Balr. has a new owner. The brand hasn't gone to a Dutch party, but has found a new home with Dubai-based Sumwon Studios. Behind this company is the entrepreneur who founded the British brand Missguided. Here's what else you need to know about Nitin Passi. Missguided Nitin Passi is probably best known for his fashion brand...

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Business

Dubai-based Sumwon Studios acquires Balr.

The Dutch lifestyle brand Balr. has been acquired by Dubai-based Sumwon Studios. The financial details of the acquisition were not disclosed in the press release issued by the company. This move marks a new chapter for the football-inspired brand known for its black and white collection. It was founded in 2013 by professional footballers Demy de...

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Fashion

Puma launches collaboration with Balr.

Sportswear brand Puma has unveiled a new premium fashion collaboration with Dutch lifestyle brand Balr. that “merges football and culture”. The streetwear-influenced capsule collection consisting of football boots, performance apparel and casual wear is inspired by the aesthetic of Balr., known for its forward-thinking streetwear style. The aim...