Mattel-owned Barbie has struck up a new partnership with the Black in Fashion Council (BIFC) in celebration of Black History Month to highlight three emerging Black female designers. Larissa Muehleder, Nia Thomas and Fumi Egbon have been selected to participate in the initiative, which will involve interviews with each of the talents touching on...
20 Feb 2025
Mattel, the leading toy and family entertainment company behind brands including Barbie, Monster High and Hot Wheels, has appointed Mara Verzé as its new head of UK consumer products. In a statement, Mattel said Verzé would lead the UK consumer products team and continue accelerating licensing in the market. Verzé joins Mattel EMEA from...
16 Sept 2024
Mattel, which owns Barbie, has unveiled a multi-brand collaboration with five female-led Canadian companies to celebrate the fashion doll's 65th anniversary. The ‘Barbie Through The Decades’ collection celebrates Barbie’s six-decade history in fashion and beauty with eight looks created by Hilary MacMillan, Ai, Paris Jewellers Canada, Cheekbone...
16 Aug 2024
LVMH-backed private equity firm L Catterton is believed to have submitted an acquisition proposal for toy maker Mattel, a move that could encourage other suitors to also step forward with bids. According to anonymous sources for Reuters, while such a bid is believed to have been made, there is no guarantee that Mattel will explore the...
23 Jul 2024
London’s Design Museum is banking on another summer of Barbie-mania with an exhibition dedicated to Mattel’s favourite doll, charting Barbie’s legacy and design evolution through fashion, architecture, furniture, and even body image. ‘Barbie: The Exhibition,’ runs until February 23, 2025, and marks the 65th anniversary of the Barbie brand,...
8 Jul 2024
Supermarket fashion brand George at Asda has teamed up with The Prince’s Trust and Mattel on a Barbie-inspired collection to raise funds for the charity's #ChangeAGirlsLife campaign. The limited-edition 21-piece collection was designed by 11 young people from The Prince’s Trust's three-day ‘Get Started in Product Design’ programme with George at...
13 Feb 2024
Barbie-mania is still going strong. Book publisher Rizzoli and toy company Mattel have announced a new book documenting the red carpet fashion worn by actress Margot Robbie during the press tour for the ‘Barbie’ movie last year. The ‘Barbie: The World Tour’ coffee table book launches on March 8 and will offer fans a detailed look into the iconic...
23 Jan 2024
Just before the end of the year, FashionUnited traditionally takes a look back at the films, documentaries and series that were released in the last twelve month. What has emerged for 2023? 2023 was the year of fashion trends that were inspired by the silver screen or, vice versa, inspired audiovisual art. Here is an overview of the series and...
27 Dec 2023
The Design Museum in London is teaming up with global toy company Mattel to launch an all-new exhibition exploring 65 years of its iconic fashion doll Barbie. The exhibition will open next year, from July 5, 2024, to February 23, 2025, as part of Barbie’s 65th anniversary. The Barbie exhibit will map the Barbie legacy that started in 1959 when...
3 Oct 2023
Denim brand Wrangler has unveiled a collaboration with Barbie featuring archival, western-inspired styles to capture the “imaginative and playful style” of the fashion doll. The Wrangler x Barbie collection reimagines brand archives and pays homage to the Barbie brand’s history of experimenting with Western-inspired fashion and her authentic...
28 Sept 2023
A recent study conducted by the cost-comparison platform Idealo has shed light on the staggering real-world cost of Barbie's opulent lifestyle, encompassing luxury cars, a private jet, and an extensive wardrobe. This analysis reveals that emulating Barbie's lifestyle would come with a jaw-dropping price tag of 2.241 trillion pounds. The release...
14 Sept 2023
Mattel’s favourite doll Barbie is the toast of fashion and beauty ahead of the highly anticipated ‘Barbie the Movie’ film release starring Margot Robbie and Ryan Gosling, with the toy company securing over 100 licensing deals across fashion, beauty, and accessories. Everywhere you go you are bombarded with Barbie pink, with the Barbiecore trend...
21 Jul 2023