Basketball news and archive

Louis Vuitton kits out Real Madrid

LVMH-owned Louis Vuitton and Spanish football and basketball club Real Madrid have announced a multi-year partnership. The French fashion house will provide formal travel attire for the men’s and women’s professional football teams, as well as the men’s basketball team, Louis Vuitton announced on Friday, June 13. For the first time, Louis...

Fashion

Eckō Unltd. to launch a capsule collection with Jalen Williams

American streetwear brand Eckō Unltd., part of the Iconix Brand Group, is teaming up with NBA All-Star Jalen (J-Dub) Williams, one of the standout basketball players for the Oklahoma City Thunder. Williams, who is in just his third season with the NBA, will become the brand’s newest ambassador and capsule collaborator, launching a collection...

Fashion

Coach named the official handbag of the WNBA

American fashion house Coach, part of Tapestry, Inc., has announced a multi-year partnership with the Women’s National Basketball Association (WNBA) aimed at “championing courageous self-expression through basketball and beyond”. In a statement, Coach said the partnership would highlight the intersection between sports and fashion and would see...

Fashion|In Pictures

Nike unveils debut signature shoe for basketball star A’ja Wilson

American basketball player A’ja Wilson, who plays for the Las Vegas Aces of the Women's National Basketball Association (WNBA), has unveiled her debut signature shoe with sports giant Nike. Wilson, who has earned two WNBA rings, two Olympic gold medals, an NCAA crown and three WNBA MVP awards, has worked closely with the sportswear brand for...

Fashion|In Pictures

Tommy Hilfiger collaborates with ’47 on basketball caps collection

American fashion brand Tommy Hilfiger is continuing to strengthen its position within the sports world with a new collaboration with sports lifestyle brand ’47 celebrating five National Basketball Association (NBA) teams. The capsule collection of caps fuses Tommy Hilfiger’s American-prep aesthetic with basketball’s sporting culture spotlighting...

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Business|Beauty

Sephora Canada becomes founding partner of new Toronto WNBA franchise

Beauty retail brand Sephora Canada has been named as a founding partner for Canada’s first Women's National Basketball Association (WNBA) team, the Toronto Tempo, which will join the league in 2026. As part of the multi-year partnership with the Toronto Tempo, Sephora Canada will have its logo adorned on the basketball players' jerseys, as well...

Fashion

Jaylen Brown adds athleisure to his 741 brand

NBA star Jaylen Brown, number 7 for the Boston Celtics, who debuted his own performance and sneaker brand, 741, in October, has added luxury athleisure for men and women. Described as a hybrid of high fashion and innovation, the apparel line aims to offer a “bold new luxury alternative performance collection” featuring puffer coats, hoodies,...

Fashion|In Pictures

Nike launches new Jordan sneakers inspired by female basketball athletes

Nike is enhancing its basketball offering for women players with the launch of the Jordan Heir Series sneakers, a silhouette that draws insights from the women’s game and is built to support women on the court. In a statement, the Jordan Brand said the Heir Series ushers in a “new era of basketball performance and style,” for women, taking...

Fashion

Angel Reese to get her own signature shoe with Reebok

WNBA All-Star Angel Reese has signed a multi-year partnership extension with sportswear brand Reebok and will be launching her own signature sneaker in 2026. The move will mean that Reese becomes only the second WNBA player to receive a signature shoe from the brand. Reese joins other female basketball stars with signature shoe deals, including...

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Fashion|In Pictures

Puma launches first-ever global basketball campaign

Sportswear brand Puma has launched its first-ever worldwide brand campaign for basketball as it continues to “ignite the future of its hoops division”. The ‘Forever. Faster. – See The Game Like We Do’ hoops campaign is all about seeing the game differently, inviting fans to see the game like Puma does with a determination to win and play for the...

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Fashion

Rhone signs multi-year partnership with the NBA

Rhone, the performance lifestyle brand dedicated to championing mental fitness, has signed a multi-year global marketing partnership with the National Basketball Association (NBA). To kickstart the collaboration, Rhone has enlisted NBA Champion and five-time All-Star Kevin Love as a brand ambassador to launch a campaign designed to raise...

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Fashion

Jaylen Brown launches his own performance brand

NBA star Jaylen Brown, number 7 for the Boston Celtics, has launched his own performance and sneaker brand, 741, to “empower athletes and provide consumers with quality, stylish designs that elevate performance on and off the field”. Brown, who was previously endorsed by Adidas until his shoe contract expired in 2021, said in a statement that he...