Billabong news and archive

Authentic to boost action and outdoor sports brands in Australia and New Zealand with BRSP

American brand development and licensing company Authentic Brands Group (Authentic) has signed a long-term partnership with BR South Pacific (BRSP) to transition the licenses of its action and outdoor sports brands across Australia, New Zealand, and the South Pacific region. The new strategic licensing agreement will see BRSP taking over the...

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Former Billabong US operator Liberated Brands files for bankruptcy

Liberated Brands, the former operator of Quiksilver, Volcom and Billabong, has filed for Chapter 11 bankruptcy protection in a Delaware court, to which it revealed plans to wind down North American operations. Having previously operated brands under a licensing deal with Authentic Brands Group, Liberated has confirmed that it has been...

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Authentic partners with Profile to launch Billabong big & tall and plus collection

Authentic Brands Group has announced a partnership with Profile Ent., specialists in the big & tall and plus women’s apparel categories, for Billabong apparel. Through the agreement, the company said, Profile will take on manufacturing, wholesale and the distribution of Billabong big & tall mens as well as plus women’s apparel across the U.S....

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BRJ Group to lead Boardriders’ brands in Japan and Taiwan

Authentic Brands Group has established a new partnership with BRJ Group, which will see the firm lead brands descending from the Boardriders business in Japan and Taiwan. BRJ Group, together with SMBC Capital Partners as its majority shareholder, is controlled by the existing management of Boardriders Japan and Taiwan, with this latest deal...

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Authentic partners with Liberated Brands for outdoor brands

Authentic Brands Group (Authentic), a global brand development, marketing, and entertainment platform, has signed a strategic partnership with Liberated Brands (Liberated) for it to take on its action and outdoor sports brands across Australia, New Zealand, Thailand, and Indonesia. In a statement, Authentic said that Liberated would take over...

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Centric Brands to design kidswear for brands under Authentic portfolio

Centric Brands has entered into a licensing agreement with Authentic Brands Group to design, manufacture and distribute kids apparel for Quiksilver, Billabong and Roxy in the United States and Canada. The company said, by capturing the spirit of each brand and leveraging Centric’s unparalleled kids apparel expertise, the company will drive...

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Centric Brands signs licensing agreement with Authentic Brands Group

Centric Brands LLC has signed an exclusive licensing agreement with Authentic Brands Group to design, manufacture, and distribute kids' apparel for Quiksilver, Billabong, and Roxy in the United States and Canada. Through the deal, Centric Brands is now the exclusive kids apparel partner in the US and Canada for Quiksilver, Billabong and Roxy....

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Authentic names Liberated operating partner for Quiksilver, Billabong and more

Following its acquisition of lifestyle group Boardriders in April, Authentic Brands Group has now assigned the role of retail and e-commerce operator for its newly acquired labels to Liberated Brands. The long-term agreement covers the operations of Quiksilver, Billabong, Roxy, RVCA, Honolua and Boardriders in the US and Canada. Liberated is...

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Authentic Brands Group to acquire Quiksilver and Billabong owner

Continuing on its path of acquisitions, Authentic Brands Group has now announced that it has entered into a period of exclusivity and made a binding offer to purchase sports and lifestyle group Boardriders. Through the takeover, for which funds are being managed by Oaktree Capital Management, Authentic would be adding the company’s extensive...

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Authentic Brands Group reportedly nearing takeover of Quiksilver owner

Authentic Brands Group (Authentic), the owner of Reebok, Juicy Couture and Ted Baker, is said to be nearing a deal to takeover the holder of Quiksilver and Billabong. According to Bloomberg, Authentic could be looking at a deal worth 1.3 billion dollars to acquire Boardriders, though no final decision has yet been made. Boardriders, which also...

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Boardriders appoints EMEA president

Action sports and lifestyle group Boardriders, the parent company of Quiksilver, has appointed Nicolas Foulet as president of Europe, the Middle East, and Africa. Foulet has spent 20 years with the company rising through the ranks at the European and global level, including as global chief information officer and global director of e-commerce...