Boden news and archive

Boden to open second US store in Nashville

Boden is continuing its US expansion with a second store opening this summer in Nashville, Tennessee, following the success of its debut US store, which opened in Atlanta in November 2025. In a statement, the British fashion brand said the Nashville store “builds on the momentum and success of Boden’s Atlanta debut,” which it adds “was met with...

Retail

British brand Boden opens first brick-and-mortar store in Georgia

British fashion label Boden has finally crossed a long-anticipated milestone: the opening of its very first standalone store in the United States. The 2,000-square-foot shop, located at 5165 Avalon Boulevard in Alpharetta, Georgia, opens a new chapter for the catalog-born retailer as it brings its cheerful, quintessentially British vibe to...

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Boden returns to profitability in 2024 with strong sales growth in the UK and US

British clothing brand Boden is back reporting growth across all major markets, including the UK and US, and a return to profitability in 2024, after what founder and creative director Johnnie Boden described as a "tricky few years". In the year to December 28, 2024, JP Boden (Holdings) Limited Group turnover was up 19 percent to 362.8 million...

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Business

Boden losses widen but recovery efforts continue

Recovery efforts are continuing at clothing retailer Boden, where losses for 2023 widened on the year prior, jumping from 3.9 million pounds to 9.4 million pounds. Despite this, the company remains optimistic about its return to favour, as sales are expected to welcome a notable uptick for the current financial year. In the year to December...

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Mary Quant and Boden founder recognised in King Charles’ first New Year’s Honours List

British designer Mary Quant has been revealed as one of the honourees included in King Charles’ first New Year’s Honours List for 2023. The 92-year-old has received the Companion of Honour award, one of the highest accolades on the list, granted to those that have made “a major contribution to the arts, science, medicine, government lasting over...

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Business

Boden's full year sales and profit increase

Fashion brand Boden reported group sales increase of 7.4 percent or 11 percent at constant exchange rates to 357.4 million pounds for the year to December 2021. The company said in a release that pre-tax profit increased to 22.1 million pounds compared to 18.5 million pounds in 2020, driven by sales growth and operational efficiencies despite...

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Fashion|In Pictures

Boden launches sustainable ‘Remix Edit’

Fashion and lifestyle brand Boden has launched a new limited-edition sustainable collection made from off-cuts of its most loved styles for women and children. With a belief that “clothes should last a lifetime” and no Boden clothes should end up in landfill, Boden has created a new repurposed capsule collection utilising fabric roll-ends to...

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Boden eyes international expansion with executive hires

Boden has appointed Michael Monday as its new chief commercial officer. Monday’s hire comes after the British catalogue retailer appointed Glen Senk as executive chairman in May. Monday was previously the chief merchandise officer at Arhaus, an American retailer, and also held senior roles at Anthropologie and Free People. Monday’s appointment...

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Boden reports hit to sales during pandemic, but recovery underway

British fashion retailer Boden has revealed a hit to its sales last year as the pandemic took its toll on the business, but says its current trading is showing signs of recovery. For the year to 31 December 2020, the company’s sales came in at 332.7 million pounds, a 14 percent drop from the 387.9 million pounds it reported a year earlier. On a...

Fashion|In Pictures

Boden celebrates 30th anniversary with capsule collection

British clothing brand Boden is celebrating 30 years of “great British style” with a ‘Best of Boden’ capsule collection. Founded in 1991 by Johnnie Boden from his living room floor with a line of just eight menswear products, Boden has become known for its use of colour and print, with fashion for women, men and children. The ‘Best of Boden’...

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Boden appoints executive chairman

British fashion brand Boden has named Glen T. Senk as its new executive chairman to lead the retailer through its “ambitious growth plans”. American-born Senk helped build Anthropologie from a single-store prototype to a billion-dollar global brand. He subsequently became chief executive of Urban Outfitters Inc., the listed company which...

Retail

Boden announces record sales on Singles' Day in China

British fashion brand Boden is celebrating success in China after record sales over the Singles' Day event on Tmall. The brand ranked number two for childrenswear brands on Tmall Global and recorded a 120 percent uplift in sales on last year. Total sales this Singles' Day were more than double than last year, added Boden, and the most popular...