Bogner news and archive

Bogner: former Puma chief Arne Freundt becomes CEO

Willy Bogner GmbH has appointed Arne Freundt to the role of chief executive officer (CEO). The former head of the Herzogenaurach-based sporting goods company Puma will take on his new role effective June 1, Bogner announced on Tuesday. Freundt will then be responsible for the future direction of the Munich-based apparel provider, alongside the...

Member

Business

Missoni remains Italian: FSI fund becomes majority shareholder

Missoni is changing its corporate structure but remains Italian. The brand is losing the Missoni family as shareholders but is continuing its Italian story with Fondo Strategico Italiano (FSI). The fund has chosen to strengthen its commitment by becoming the majority shareholder. FSI first invested in the company's capital in 2018. The...

People

Katjes: Bogner majority owner appoints US influencer as creative director

US influencer and comedian Jake Shane has been appointed chief creative officer (CCO) at liquorice and fruit gum manufacturer Katjes. The company confirmed the appointment to the German Press Agency (DPA) on February 12, 2026, following an earlier report by Forbes magazine. In this newly created role, the 26-year-old Shane will be responsible...

Member

Business

Katjes acquires majority stake in Bogner

In a significant development for the German fashion industry, Katjes International GmbH & Co. KG, the investment arm of the confectionery company, has acquired a 60 percent majority stake in Munich-based clothing supplier, Bogner. The announcement, made by Bogner on Friday, confirms that the Bogner family will retain a 40 percent share in the...

Member

Business

Bogner MD to step down, seeks 'strong partners' to back global growth

The managing director of German clothing retailer Willy Bogner GmbH, Gerrit Schneider, is set to leave the company as it begins seeking out "strong partners" to continue investing in growth. Schneider is leaving the Munich-based clothing retailer at the end of the year to "take on a new position in another company", later revealed to be kitchen...

Retail

Bogner opens first standalone concept store in UK

German sports label Bogner has announced the opening of its first standalone store in the UK, in partnership with activity company The Bergladen Group. Over the span of five-storeys, and located in the centre of London’s Mayfair district, the Bogner store houses a curated selection of seasonal collections, including a variety of attire and...

FeaturedMember

Business

CEO Gerrit Schneider: Bogner will continue its successful course

‌ Trouble is brewing at some German fashion companies at the moment. The consequences of the pandemic as well as the inflation and customers’ lower purchasing power are turning into major obstacles at companies like Ahlers and Weber that are facing insolvency. The sportswear sector does not seem to be so badly affected, at least not yet, and...

Member

Business

Bogner posts 36 percent sales growth

Bogner, the Munich-based lifestyle and luxury sports fashion company, recorded sales of 166.3 million euros, up 36 percent for the year to March 31, 2022 and above pre-Covid levels of 163 million euros. With an EBITDA of 19.4 million euros, Bogner exceeded its own forecast, while EBIT totaled 11 million euros. “The result clearly exceeds our own...