Canadian activewear brand Lululemon has named seven-time Formula 1 World Champion Lewis Hamilton as its newest brand ambassador. From February 25 onwards, Lululemon will provide apparel and accessories for Hamilton's training, recovery, and lifestyle needs while working together with the driver on future design and global advocacy work....
25 Feb 2025
Montreal-based premium menswear brand Psycho Bunny has announced a multi-year global partnership deal with Australian-born rising tennis player Alexei Popyrin to mark the brand’s first on-court tennis ambassador. The move comes less than a year after Psycho Bunny became the official apparel sponsor of Tennis Canada, which featured high-profile...
8 Jan 2025
Luxury crystal jewellery brand Swarovski has named singer-songwriter Ariana Grande as its new ambassador and face of the brand. In a statement, Swarovski said the partnership would be officially launched with the brand’s holiday campaign for 2024. Giovanna Engelbert, global creative director at Swarovski, said: “Ariana’s charisma and positive...
17 Jul 2024
Apparel and gifting brand Natural Life has announced Kat Stickler as its first brand ambassador. Stickler, who rose to fame due to her relatable and comedic videos on TikTok, has over 10 million followers across her social media platforms. The ambassadorship began in September 2021, and will continue into 2022. “Beyond humbled to have spent the...
27 Oct 2021