Brand Finance news and archive

Louis Vuitton in Top 10 of Europe's most valuable brands

Louis Vuitton is the only luxury company to make the top 10 of most valuable European brands, according to the latest report by Brand Finance. In its annual Europe 500 2022 report, Mercedes Benz tops the list of most valuable brands and Ferrari as the strongest. Louis Vuitton comes in at number 8 of most valuable companies. In a separate...

BusinessFeatured

The world's Top 50 luxury brands lost 7.6 billion dollars in value this year

It has not been a good year for global luxury. The total value of the world’s top 50 most valuable luxury and premium brands plummeted 7.6 billion dollars, down 5 percent from 227.1bn dollars in 2020 to 219.5bn dollars in 2021. The figures were revealed in the annual Brand Finance report Luxury and Premium 50 2021, which saw the value of fashion...

BusinessFeatured

Nike named “most valuable” apparel brand again

Sportswear giant Nike has claimed the title of the world’s “most valuable” apparel brand for the sixth consecutive year, however, the Brand Finance Global 500 report also revealed that brands across apparel will be impacted by the Covid-19 pandemic and stand to lose up to 20 percent of their brand value. The report reveals that the world’s 500...

FashionFeatured

Nike named world’s ‘most valuable’ apparel brand

Sportswear giant Nike has maintained and strengthened its position as the world’s most valuable apparel brand, according to the latest report by independent brand valuation and strategy consultancy, Brand Finance. Nike’s brand value has increased by 16 percent since last year, according to the Brand Finance Apparel 50 report to 32.4 billion US...