BRIDAL WEAR news and archive

Pronovias Group takes a step towards sustainability with #WeDoEco collection

Pronovias Group is taking the next step towards sustainability within the company. The bridal fashion group is launching the first line of dresses sustainably made: #WeDoEco. The initiative is part of Pronovias Group's goal to elevate the bridal industry to a better standard. The collection consists of two parts. The first is a collection of...

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Business|CEO INTERVIEW

Pronovias CEO: 'Crisis or not, love is never cancelled'

If any segment of the fashion industry has been hit hard by the corona crisis then it is bridal fashion; or so you would think. "The bridal fashion industry is very resilient," says Amandine Ohayon, CEO of the Pronovias Group, during a telephone conversation with FashionUnited. "Of course, the situation is not ideal and 2020 is difficult, but...

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Fashion

C&A to expand its bridal offer

Dutch fashion retailer C&A is looking to expand its bridal wear range after the launch of its first collection in spring. The company will expand its offer to include more styles, sizes and items to create a ‘bridal shop’, Sabrina Shairzay, head of trend at C&A, said on Thursday after the retailer’s fashion show in Essen. “We got a really...