Brioni news and archive

Brioni inaugurates its Nazareno Fonticoli haute couture school

Yesterday in Penne, Italy, Brioni inaugurated its School of Haute Couture Nazareno Fonticoli, named after the Italian master tailor and entrepreneur who founded Brioni with partner Gaetano Savini, and officially launched the Brioni Foundation. The school opened its doors on September 23. The students have already completed the first three weeks...

Business

Brioni reopens Nazareno Fonticoli haute couture school

Italian luxury menswear fashion house Brioni, part of the Kering Group, is reopening the Nazareno Fonticoli haute couture school in Penne, a town in the Italian province of Pescara. Originally founded in 1985, the school is named after Nazareno Fonticoli, the Italian master tailor and entrepreneur who founded Brioni with his business partner...

FashionFeatured

Milan men's fashion week loosens constraints and shows some skin

Menswear, the second largest segment in the apparel industry in terms of global sales, is poised to experience substantial revenue growth from 2022 to 2027. According to data from Statista, the market is projected to achieve an annual growth rate of 2.95 percent, with sales reaching nearly 570 billion dollars in 2023. The recent Milan men's...

Fashion

Brioni unveils capsule collection with Brad Pitt

Italian luxury menswear brand Brioni has unveiled a capsule collection with Brad Pitt, expanding its partnership with the actor who has been an ambassador for the fashion house since 2019. The BP Signature collection marks the first time Brioni has partnered with an ambassador on a capsule and has been modelled after Pitt’s personal style to...

People

Brioni appoints Medhi Benabadji as new CEO

French luxury conglomerate Kering has announced the appointment of Mehdi Benabadji as the new CEO of Italian menswear tailor Brioni, effective 1 January, 2020. His job at the brand will be to consolidate its repositioning and support its international development, Kering said in a release. He will be replacing Fabrizio Malverdi, who has decided...

Fashion

Brioni to show at Pitti Uomo

As Brioni works on making a comeback, they have decided to go back to a place where they'd long been quite popular, Pitti Uomo. The Itatlian men's tradeshow, which attracts buyers and editors from all around the globe, will be taking place from January 7 to 10. Brioni is set to show a presentation on the opening day at a yet to be announced...