Burberry news and archive

Burberry is turning Britishness into a global language: The story behind how a clear brand strategy is powering its 2026 turnaround

2025 has been Burberry’s year. Not just anecdotally, but culturally. The brand returned to the Lyst Index of hottest brands in Q2 2025 at position 17, before climbing to 13 in Q3, placing it back among the world’s most relevant fashion brands based on search, sales, and social engagement. This shift did not happen by chance. 2025 has been the...

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Business

Burberry reports positive Q3 driven by "Burberry Forward" strategy

Burberry Group has released its third-quarter trading update for the 13 weeks ended 27 December 2025, revealing a return to growth and steady progress under its "Burberry Forward" strategy. Chief Executive Officer Joshua Schulman reported that the luxury house achieved a sequential improvement in comparable sales growth and enhanced the quality...

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Video: Daniel Lee's vision for Burberry SS26 explored

Daniel Lee unveiled his vision for Burberry's Spring/Summer 2026 season with a highly anticipated ready-to-wear collection for both womenswear and menswear, presented during the prestigious London Fashion Week (LFW). The collection marks a significant chapter for the heritage house under Lee's creative direction, continuing his reinterpretation...

Fashion|In Pictures

5 stylish designer Christmas trees in London

This holiday season, fashion brands and designers aren’t just content with taking over the windows at luxury department stores but instead dressing Christmas trees for luxury hotels across London. Claridge’s unveiled a 16-foot tree decorated with bows designed by Burberry’s Daniel Lee, while The Londoner embraced the ethereal aesthetic of Susan...

People

Burberry strengthens executive team with key appointments

Burberry has announced the appointments of Matteo Calonaci as chief operating and supply chain officer and Johnattan Leon as chief customer officer, effective immediately. Both executives will join the executive committee and report directly to CEO Joshua Schulman. Calonaci, previously senior vice president of strategy and transformation, will...

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Business

Burberry results reveal first comparable store sales growth in two years

Burberry Group PLC announced its interim results for the 26 weeks ended September 27, 2025, revealing the first comparable store sales growth in two years and providing key proof points for its "Burberry Forward" strategic plan. Burberry's turnaround gained momentum as comparable store sales in the second quarter ended September climbed 2...

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Video: Daniel Lee for Burberry SS26 collection

Discover the enchanting Spring/Summer 2026 collection by Daniel Lee for Burberry, showcased at London Fashion Week (LFW). This presentation features both womenswear and menswear ready-to-wear pieces. Explore every runway look, including the latest Burberry bags and shoes, in the video.

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Fashion|In Pictures

Romantic gowns, dramatic tailoring: Highlights of LFW according to Harrods’ buying director

With London Fashion Week SS26 officially wrapped, attention now turns to buyers across retail as they review the collections at hand and decide where to go from here. Among those is Simon Longland, director of buying for fashion at department store giant Harrods, who shared his impressions of the week and reflected on London’s evolving position...

People

Burberry buying and merchandising director exits

Lee Goldup, Burberry’s global director of buying and merchandising, has departed the British heritage brand. He had held his most recent role for one year after having initially joined the company as director of digital curation, a position he had for just over a year. Goldup announced his new venture in a post on LinkedIn, where he revealed the...

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Business

Burberry returns to FTSE 100 amid recovery efforts

London - Following a year of being excluded from the index, British luxury brand Burberry has made a return to the FTSE 100 on the London Stock Exchange. The company was originally relegated to the less prestigious FTSE 250 in September 2024 as a mechanical consequence of its declining share price. Burberry, which is famous for its tartan, has...

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Burberry to rejoin FTSE 100 amid stronger share price

British heritage brand Burberry is set to rejoin London’s FTSE 100 index a year after it was demoted. FTSE Russell confirmed the decision came after a quarterly review, with the reinstatement to take effect from the start of trading on September 22. The luxury label left the blue chip benchmark in 2024 after its market value declined over 70...

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Retail

Bold, brilliant, blue: How 2027's colour of the year sets a new standard for brand activations

There's something undeniably magnetic about a bold, saturated colour when it takes over a physical space, and WGSN's Colour of the Year for 2027, Luminous Blue, proves this in spectacular fashion. Described as "both mysterious and eccentric," this rich, potent blue has become a beacon for brands daring enough to wield colour as a full-bodied...