Campaign news and archive

Paige marks 10th anniversary of Transcend with special campaign

California-based fashion brand Paige is celebrating the ten-year anniversary of Transcend, its signature men’s denim fabric, with the launch of a special campaign. Marking the first-ever campaign dedicated to the Transcend fabric, the brand initiative includes a short film series, shot and produced by Russell Tandy, that takes a closer look at...

Featured

Fashion|Marketing

Calvin Klein's latest viral campaign underscores power of celebrity endorsement

Calvin Klein's latest advertising campaign for its underwear line, featuring musician Bad Bunny, generated a staggering 8.4 million dollars in Media Impact Value (MIV) in under 48 hours, according to a new report from data analytics firm Launchmetrics. This impressive figure, as tracked by Launchmetrics' proprietary MIV metric, assigns a...

Fashion

Burberry bets on cinematic storytelling as it enters a new era

Burberry’s latest campaign, It’s Always Burberry Weather: London in Love, arrives at a pivotal moment for the British luxury house as it navigates a period of transformation under newly appointed CEO Josh Schulman. The romcom-inspired series of films, directed by David Lane, showcases a star-studded cast including Kate Winslet, Richard E Grant,...

Fashion

M&S unveils first-ever women’s and men’s underwear campaign

British retailer Marks & Spencer has unveiled its first-ever cross-business underwear campaign spanning across womenswear and menswear as it looks to cement its market-leading position in women’s and men’s underwear. The ‘Make an Understatement’ campaign launches on Thursday, February 20, and is part of the retailer’s continued drive to change...

FeaturedMember

Fashion|MARKETING

Berluti takes over the Champs-Élysées with new ad campaign

Luxury shoemaker Berluti has unveiled a captivating new advertising campaign along Paris’ Champs-Élysées from September 4-10. This guerrilla marketing strategy aims to bring the Maison's artistry directly to the streets of the French capital. Leveraging the prestigious location just steps away from Berluti's historic Rue Marbeuf boutique, the...

Featured

Fashion|Marketing

Calvin Klein hopes to go viral a second time with Jeremy Allen White campaign

Anyone following fashion accounts on Instagram or other social media channels will have seen new images of actor Jeremy Allen White fronting Calvin Klein underwear. The New York-based star is the face of the brand’s newest campaign as the global fashion season returns in force in September. Directed and shot by Mert Alas, the campaign shows...

Member

Fashion

Vans unveils new global approach to storytelling with "Always Pushing" ethos

Skate and streetwear brand Vans has launched a new approach to its global storytelling through the new campaign "Always Pushing." The new campaign from the VF-Corporation-owned label is said to be "an ode to the free-spirited attitude of progression and youthful optimism that has driven skateboarding culture - and, by extension, popular culture...

FeaturedMember

Fashion

Mango debuts first AI-generated campaign

Forget for one moment the complex interplay between technological advancement and traditional creative processes in the fashion industry, and have a look at Mango’s first AI-generated campaign. The Spanish high street giant has shrugged off any concerns about AI potentially homogenising fashion imagery, unveiling an AI-generated campaign for its...

Fashion

Fendi taps Kate and Lila Grace Moss for bag campaign

Since its debut in 2008, the Peekaboo bag has emerged as a symbol of Roman craftsmanship for the house of Fendi. Designed by Silvia Venturini Fendi and unveiled during the brand’s spring summer 2009 catwalk show, the Peekaboo emerged as a response from a desire to redefine contemporary accessories at a time when demand for it-bags were fading....

Member

Fashion

Donna Karen New York relaunches with supermodel campaign

Womenswear brand Donna Karen New York, part of G-III Apparel Group, has enlisted eight iconic supermodels, including Cindy Crawford, Linda Evangelista and Karlie Kloss to star in its ‘In Women We Trust’ relaunch campaign. The campaign, photographed by Annie Leibovitz, has been designed to mark a new chapter in both “legacy and future,” to...

Culture

Fortnum & Mason collaborates with 6 artists for Valentine's Day campaign

Fortnum & Mason has launched an expansive Valentine's Day campaign, titled "Unleash the Love," spanning its Piccadilly store. The central atrium boasts an artistic display of floating hearts, inviting customers to contribute by decorating a large heart with bespoke stickers. Collaborating with six street artists, including ALO, Olly Howe, Luap,...

Featured

Fashion|In Pictures

Fenwick launches ‘Quiet No More’ campaign targeting new consumers

Fenwick is welcoming a new era for the heritage department store with its first-ever billboard ad campaign, following a new look website that launched earlier this month as part of its evolution to reach a new generation of consumers. The ‘Quiet No More’ marketing campaign offers up a new bold direction for the retailer with a new visual...