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The Bhavitha Mandava strategy: What Chanel's playbook means for your brand

In the summer of 2024, Bhavitha Mandava was on a Brooklyn subway platform finishing her master's degree at NYU and not looking for a modelling career. That was when a scout noticed her and, within two weeks, Matthieu Blazy – then at Bottega Veneta – had cast her in a show. Eighteen months later, she is Chanel's first Indian House Ambassador. The...

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Judge dismisses counterclaims by The RealReal against Chanel

Chanel has secured a partial win in a long-running legal dispute against The RealReal (TRR). A New York judge has moved to dismiss a number of the US resale platform’s counterclaims, narrowing the defense to more timely matters. US district judge Vernon Broderick of the Southern District of New York granted a motion by Chanel to dismiss five...

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