As artificial intelligence weaves its way into the fabric of daily life, new technologies and features have taken a decidedly retail turn. OpenAI's unveiling of ChatGPT's new shopping feature, embedded within its GPT-4o and 4o-mini models, marks a significant evolution in how consumers might discover and ultimately acquire goods, including those...
2 May 2025
The AI chatbot ChatGPT is trying its hand as a buying advisor, thereby attacking Google’s business. The developer, OpenAI, demonstrated the new function with a search query: “What is the best espresso machine for under 200 dollars that comes close to the taste of coffee in Italy?” ChatGPT then suggested several models with photos, prices and...
29 Apr 2025
Amazon has emerged as the dominant online platform for UK holiday shoppers, with over half (52 percent) turning to it for festive gift inspiration, surpassing Google, which attracted only 31 percent of shoppers, according to recent research by Nosto. Generative AI tools like ChatGPT are quickly gaining relevance, with 8 percent of UK consumers...
29 Oct 2024
Condé Nast has partnered with OpenAI, the US software company behind artificial intelligence (AI) tools such as ChatGPT. The aim of the collaboration is to increase the reach of the content of the US publisher of magazines such as Vogue, Glamour, GQ and The New Yorker, announced Roger Lynch, CEO of Condé Nast, in an internal letter published on...
22 Aug 2024
Changing copyright laws can pose challenges and potential threats to the AI industry as the question of data usage and ownership restricts the use of AI models. Access to large and diverse datasets is crucial for AI development, and limitations on data usage can impede progress. A lawsuit launched by the New York Times against OpenAI and...
5 Jan 2024
There is little dispute that ChatGPT can be a valuable tool for fashion journalists, marketers, designers and a whole spectrum of industry professionals. Despite the prompt lacking a thorough understanding of fashion facts and nuances - ‘recollections vary’ here too - there are many time-saving tasks from ideation and brainstorming to content...
28 Dec 2023
The holiday season marks the zenith of retail sales, with 75 percent of shoppers intending to make online purchases. Astonishingly, a significant 33 percent of businesses, including fashion companies, are yet to establish an online presence, resulting in a minimum loss of 10 percent in annual profits. Consequently, the recent surge of 75 percent...
6 Dec 2023
German-based European fashion e-tailer Zalando has opened the beta version of its virtual fashion assistant utilising OpenAI technology to UK customers. The ChatGPT-powered fashion assistant, which Zalando unveiled in April, allows UK customers to navigate the e-tailer’s large offering using their own words and expressions. The conversational...
7 Nov 2023
German-based European fashion e-tailer Zalando is looking to enhance the online fashion shopping experience with the launch of a virtual fashion assistant utilising OpenAI technology. In a statement, Zalando said it would launch the first beta version of its virtual fashion assistant powered by ChatGPT across its website and apps this spring to...
19 Apr 2023
AI is having a moment. International governments are stumped by its progress and have been slow to leverage the possibility of automation and technology whilst at the same time creating laws to protect privacy and cyber security. With countries like Italy calling for a suspension of ChatGPT and tech leaders including Elon Musk signing an open...
4 Apr 2023