Kickers, San Marina, Pataugas: Chaussea's vertical integration strategy
By acquiring Kickers the French retail giant Chaussea is making more than just an opportunistic purchase. The Lorraine-based group has secured a 50-year-old brand, confirming the emergence of a strategic 'distributor-operator' model. This model allows for the vertical integration of struggling assets, fully leveraging the power of its 650-store...
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