Childrenswear news and archive

Boots launches childrenswear range with Mollie King

British cosmetics and pharmaceutical retailer Boots has unveiled a new clothing collection for toddlers and young children in partnership with radio personality and singer Mollie King. The line, dubbed ‘Maybe Junior’, comes as an expansion of the existing relationship between King and Boots, which had initially launched ‘Maybe Baby’, apparel for...

Fashion|In Pictures

In Pictures: Burberry unveils childrenswear collection made of surplus fabrics

British heritage brand Burberry has unveiled a new childrenswear capsule made from surplus fabrics and yarns from prior collections. The ‘Remake’ line intends to build on the label’s efforts to incorporate more circular practices into its offering, initiatives for which have already been infused into a number of its existing products for adults....

Fairs

Pitti Bimbo to take on new format for January edition

The 100th edition of Italian childrenswear fair Pitti Bimbo will be held at the Fortezza da Basso in Florence on January 22 and 23, in what organisers emphasised was "not just a super birthday, but a new project to experience all together". A new layout for the event will be designed by architect and interior designer Ilaria Marelli, who teaches...

FashionFeatured

Labels to watch: ‘Happy brands’ - children’s clothing for adults

Children’s clothing is not only cute but often also funny, comfortable and puts the wearer in a good mood. No wonder then that the question arises ‘Why isn’t this available in adult sizes too?’ If you have had enough of drab adult clothes in the usual grey, black and blue tones, the three ‘happy brands’ that FashionUnited is featuring below will...

BusinessMember

Superdry and Next partner on kidswear licence

Superdry has secured a new licensing agreement with British retailer Next that will see the launch of the brand’s first kidswear collection. The line is to become available via Next’s own e-commerce platform and in select stores, according to Drapers, which initially reported the news. As part of the deal, Next will manufacture and distribute a...

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Littlest Luxuries merges with Little Fashion House

Littlest Luxuries, a pre-loved childrenswear destination for ages 0-16 years has relaunched following a merger with childrenswear resale platform Little Fashion House. Headquartered in London, the peer-to-peer business is looking to become the leading authenticated marketplace for pre-loved designer childrenswear to provide a solution to the...

Fashion|In Pictures Featured

Character.com launches its first adaptive wear range

Character.com, the destination for character-based clothing for kids, has launched its first-ever adaptive wear clothing range featuring SpongeBob SquarePants. The children’s clothing brand has teamed up with Paramount Consumer Products to channel the themes of positivity and inclusivity that SpongeBob SquarePants by creating an innovative...

Fashion

John Lewis launches pre-loved childrenswear in-store with TheLittleLoop

John Lewis is continuing to roll out sustainable fashion initiatives with a new partnership with British pre-loved and rented children’s clothing platform TheLittleLoop to launch a second-hand children’s clothing concession within its London flagship store on Oxford Street. The space will be located on the kids’ floor of the store, featuring...

FashionMember

Brochu Walker expands into childrenswear

Luxury lifestyle brand Brochu Walker has announced its first-ever foray into childrenswear to create the “ultimate mommy and me moments”. The ‘Maman et Moi’ (Mommy and Me) collection features a girl’s version of its bestselling feminine and versatile ‘Havana Dress’ for women, which the brand first introduced in 2020 and is still the cornerstone...

Retail

PO.P kidswear brand signs retail partnership with M&S

Kidswear brand PO.P, formally known as Polarn O. Pyret, has announced a retail partnership with Marks & Spencer to launch on its ‘Brands at M&S’ platform from the end of March. The new partnership will see PO.P launching a curated range of childrenswear to M&S' online customers, from its smallest newborn sizes (0-1 month) up to 10 years, as it...

Fashion|In Pictures Featured

Gap unveils collaboration with Palace

American fashion and lifestyle retailer Gap has unveiled a new collaboration with London-based skate label Palace for adults and kids. The collection launching on March 22 is described by Gap as “an ode to the brands’ shared heritage - highlighting self-expression, individuality, and community through pieces inspired by ’90s style, skate...

Fashion|In Pictures Member

Trotters London launches Peppa Pig collaboration

British, family-owned children's brand Trotters London has unveiled an exclusive collaboration with Hasbro’s children’s character Peppa Pig using Liberty Fabric. The playful collection for Peppa Pig’s 20th birthday offers clothing styles for babies and girls, including dresses, tops, skirts, knitwear, and accessories, utilising brand-new Liberty...