Frugi, the UK’s leading ethical children’s clothing brand, and fair trade retailer Babi Pur have launched their first joint capsule collection for children. The Frugi + Babi Pur unisex capsule collection includes cord dungarees in three bright colours, a matching top and leggings set, and a twinning top for adults made with GOTS certified...
18 Jan 2022
In a partnership with Children Worldwide Fashion (CWF), luxury brand Michael Kors has announced plans to launch children’s apparel and accessories for both girls and boys. The first collection for girls is set to debut in spring 2022, with items for ages four to 14. For its first drop, pieces draw inspiration from the Michael women’s assortment,...
10 Jan 2022
Sustainable children’s clothing brand Frugi has hit the 1 million pound mark for its Little Clothes Big Change charity project, an initiative launched in 2016 where the business commits 1 percent of its yearly turnover, whether it makes a profit or not. By raising 1 million pounds for charity, it means that Frugi has sold more than 100 million...
4 Jan 2022
Nike’s latest London installation allows children to be involved in experiential sports, including suggestions for imaginary games. Called Nike’s PLAYlab, the pop-up in its Oxford Circus Niketown features visuals of sports, flags, posters, uniforms and a submission stations for ideas. In a statement Nike said: “with eyes full of enthusiasm, kids...
3 Jan 2022
French luxury house Jacquemus has unveiled a playful kidswear line as part of its Pink 2 Holiday capsule. The limited-edition collection consists of all pink pieces, available for kids aged three to ten years old. Its classic logo can be found displayed on hats, t-shirts and hoodies, with more set to be released in the near future. The range is...
2 Dec 2021
Home and fashion retailer, Joe Browns has launched its first childrenswear capsule collection. The capsule, which is made up of a range of graphic t-shirts, comprises of 12 pieces. Called Mini Me, three of the prints are festive in nature, and one design is inspired by the Dia de los Muertos festival that takes place annually in Mexico. Other...
29 Nov 2021
Denim retailer Lee Jeans has revealed it will be releasing a debut kidswear range for the autumn/winter 2022 season. The line is set to launch in EMEA, licensed by Brand Machine Group (BMG), and will include pieces for boys and girls aged up to 16 years. Items will be inspired by signature styles from the brand, with tops, accessories and a...
25 Nov 2021
Children’s clothing brand Macrae Skye has launched a diversity program called Show Us Your Family for the holiday season. Macrae Skye, which focuses on being a sustainable and ethical clothing brand, is aiming to celebrate diverse families. The campaign will showcase all the unique faces that make up a modern family today. Participants are asked...
17 Nov 2021
Kidswear concept store Ginnibò has released a made-to-order capsule designed for mothers and their children, offering coordinating looks that can be exclusively pre-ordered online. The format is “an integral part of the company’s own production process”, with the label stating in a release it looks to expand on this initiative through evolving...
15 Nov 2021
Children’s apparel retailer The Children’s Place has announced the launch of tween brand Sugar and Jade. The new apparel, footwear and accessories brand has already launched five new collections, and will remain a digital only brand. Available on its own website, it will also be sold on The Children’s Place’s new e-commerce platform. “Based on...
11 Nov 2021
Fashion e-tailer Missguided has announced it will be debuting a children’s collection entitled MG Kids, bringing its affordable trend-led offerings into the kidswear market. The line is inspired by celebrity influence, on-trend staples and will introduce matching ‘mummy and me’ looks. Pieces are to include varsity jackets, sweat sets, puffer...
26 Oct 2021
Instagram influencer and mother Kirsty Green has released her popular BabyChum collection in collaboration with Asda, now available through the retailer’s online store. The launch is part of Asda’s ongoing strategy to attract younger shoppers to its apparel line George, launching a series of in-demand third-party brands in-store and online. Most...
18 Oct 2021
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