Childrenswear news and archive

Skims introduces kidswear with The North Face

Skims, the shapewear, underwear and swimwear brand co-founded by Kim Kardashian and Jens Grede, has expanded its collaboration with outdoor brand The North Face to include its first-ever kidswear assortment. The debut of The North Face x Skims limited-edition winter collection last year saw most of its pieces selling out within 20 minutes, and...

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Business

Kidswear brand Roarsome secures investment to drive growth

Sustainable outdoor kidswear brand Roarsome has secured 1.5 million pounds of new investment led by Sustainable Wealth Group to support its next phase of growth. In a statement, the kidswear brand, which offers snow suits, coats, swimwear, and sportswear made entirely from recycled plastic bottles (using suppliers like Repreve and FENC TopGreen,...

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Retail|Interview

Swedish kidswear brand Newbie accelerates UK store rollout, eyes global growth in 2026

Newbie is having a growth spurt. Since emerging as a separate business unit from its parent company Kappahl, the Swedish kidswear brand has embarked on an ambitious growth strategy across Europe and the UK, where it has just opened its 11th store. The UK is a priority market for the brand, which has established a dedicated audience among British...

People

PO.P appoints Gwynn Milligan as non-executive director

Swedish childrenswear brand PO.P, known for its durable children’s clothing and outerwear, has appointed experienced fashion executive Gwynn Milligan as a non-executive director. In a statement, PO.P said the appointment adds “significant retail and sector-specific expertise,” to its board to support its “continued growth and international...

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Business

Mori makes second acquisition, expands accessory offering with Storksak

Mori is accelerating its expansion efforts through what is now its second acquisition in the baby and childrenswear sector. The London-based brand has snapped up baby changing bag brand Storksak and its sister label Babymel for an undisclosed sum. For Mori founder and CEO, Akin Onal, there was a “natural alignment" with Storksak and Babymel,...

Retail

Price conscious parents rewrite the back-to-school retail calendar

Back-to-school shopping in Britain has taken on the air of a fashion season in its own right, though one dictated less by catwalks than by cashflow. New research from Fulfilmentcrowd, the logistics group, shows parents are beginning earlier each year, some as soon as April, with search activity peaking between 27 July and 2 August. Yet despite...

Fashion

Nike and Lego partner on basketball-themed playsets and apparel

The Lego Group and the US sportswear company Nike are taking the next step in their long-standing partnership with playsets, apparel and footwear for children. The Danish toy manufacturer and Nike are launching two Lego sets. This was announced by the cooperation partners on Monday. Each set allows you to build a basketball player figure with...

Fashion

Cotton On to launch kidswear in the UK

Australian fashion and lifestyle retailer Cotton On is building on multi-brand growth in the UK market by launching its kidswear brand, Cotton On Kids, online in the UK this autumn. Cotton On, Australia’s largest fashion brand, has had an online presence in the UK since 2021, offering womenswear, menswear, body and accessories, and due to “...

Retail

Marks & Spencer launches one-year guarantee on kidswear

British department store Marks & Spencer has introduced a one-year quality guarantee on its kids clothing line as part of its ongoing Plan A sustainability strategy. Through the agreement, customers of Marks & Spencer will be able to apply for a full refund within 365 days of purchase if a product does not meet the retailer’s standards. With...

Fashion

The Children’s Place to collaborate with Sanrio

The Children’s Place, Inc., the largest pure-play children’s speciality retailer in North America, has signed a multi-season collaboration with global lifestyle brand Sanrio, best known for Hello Kitty, as it looks to offer collections that resonate with both parents “and the next generation of fans”. The multi-season partnership will launch the...

Retail

H&M courts the premium market with Galeries Lafayette debut

H&M is pushing further into premium retail territory with the opening of a new shop-in-shop at Paris' Galeries Lafayette, one of Europe’s most symbolic department stores. The 63-square-metre corner features the brand’s 'Adorable' childrenswear line, a follow-up to its 2024 launch at Selfridges in London. Targeting more affluent consumers, the...

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Business|Interview

Inside Mori’s 10-year growth playbook: Physical retail, pre-school expansion and US localisation

Now in its 10th year, Mori has its ambitions set on being more than just a babywear brand. Last month, the company made such a mission known by making its first acquisition: Kidly, another British label but for pre-school children. Now, Mori is also growing its retail network with the opening of a new store in Hampstead this summer, bringing its...