Childrenswear news and archive

Stella McCartney signs new licensing deal for kids line

British fashion brand Stella McCartney has announced a new licensing partnership with Italian fashion manufacturer Altana for its childrenswear range. In a statement, Stella McCartney said that Altana, a family-founded childrenswear specialist, will be responsible for the development, production and distribution of Stella McCartney Kids moving...

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Business

The Children's Place partners with Al Othaim for Saudi Arabia re-enty

Children's wear retailer The Children's Place has entered into a new strategic partnership with Al Othaim Life Company to re-enter the Saudi Arabian market, with initial store openings planned for later this year, including a flagship store in Riyadh. The partnership represents a significant milestone in The Children's Place's broader...

Fashion|In Pictures

Justin Alexander Group launches premium flower girl brand

American bridal fashion house, Justin Alexander Group, which is marking its 80th anniversary this year, has launched a new premium occasionwear brand for flower girls, designed to redefine the children’s category through a couture lens. Fable by Justin Alexander offers heirloom-inspired dresses designed for flower girls and special occasions,...

Retail

Janie and Jack opens first UK flagship, prepares for wider global expansion

Matri Group has opened its debut UK flagship store for its brands Janie and Jack and Hatch on London’s King’s Road, marking the international debut of its platform and the first European retail space to bring both labels together under one roof. Located in Chelsea’s redeveloped The Gaumont, the store represents a strategic move into one of the...

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Business

Mori expands US presence with Kidly by Mori launch

British baby and children’s wear brand Mori is venturing further into the US market through the regional launch of Kidly by Mori as part of its next phase of growth. The London-founded label has pitted the US as a key strategic growth market, with Nordstrom and Bloomingdale’s already serving as stockists for the Mori brand itself, operating...

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BusinessPress Release

US childrenswear industry is projected to reach USD 45.04 billion by 2032, led by apparel segment growth: Vyansa Intelligence

According to the in-depth study published by Vyansa Intelligence, the Childrenswear Market in the United States is projected to grow at a CAGR of around 1.07% during 2026–2032. The market growth is primarily driven by the steady demand for children's apparel, increasing consumer focus on comfort and style for kids, and the continued expansion of...

Fashion

M&S to sell stoma underwear for children

Marks & Spencer has become the first UK high street retailer to launch dedicated stoma underwear for children, extending its existing stoma range for women and men, as it looks “to normalise inclusive design while breaking down barriers to access and affordability”. A stoma is a surgically created opening on the abdomen that allows waste to...

Fairs

CSR drives desirability in kidswear market: Playtime 2026 insights

The trajectories of Minimalisma, MarMar Copenhagen and Gray Label, three northern European brands exhibiting at Playtime in January 2026, confirm a fundamental trend. The international children's fashion trade show highlights that corporate social and environmental responsibility (CSR) is no longer a peripheral narrative. It is now a key factor...

Fashion|In Pictures

Skims introduces kidswear with The North Face

Skims, the shapewear, underwear and swimwear brand co-founded by Kim Kardashian and Jens Grede, has expanded its collaboration with outdoor brand The North Face to include its first-ever kidswear assortment. The debut of The North Face x Skims limited-edition winter collection last year saw most of its pieces selling out within 20 minutes, and...

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Business

Kidswear brand Roarsome secures investment to drive growth

Sustainable outdoor kidswear brand Roarsome has secured 1.5 million pounds of new investment led by Sustainable Wealth Group to support its next phase of growth. In a statement, the kidswear brand, which offers snow suits, coats, swimwear, and sportswear made entirely from recycled plastic bottles (using suppliers like Repreve and FENC TopGreen,...

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Retail|Interview

Swedish kidswear brand Newbie accelerates UK store rollout, eyes global growth in 2026

Newbie is having a growth spurt. Since emerging as a separate business unit from its parent company Kappahl, the Swedish kidswear brand has embarked on an ambitious growth strategy across Europe and the UK, where it has just opened its 11th store. The UK is a priority market for the brand, which has established a dedicated audience among British...

People

PO.P appoints Gwynn Milligan as non-executive director

Swedish childrenswear brand PO.P, known for its durable children’s clothing and outerwear, has appointed experienced fashion executive Gwynn Milligan as a non-executive director. In a statement, PO.P said the appointment adds “significant retail and sector-specific expertise,” to its board to support its “continued growth and international...