Chinese New Year news and archive

In Pictures: Brands slithering into the Lunar New Year of the Snake

Lunar New Year is almost upon us, and with it comes the Year of the Snake. In the zodiac, the reptilian animal is believed to be known for its intelligence, communication, perceptiveness and elegance. Ahead of the beginning of the new lunar calendar, January 29, FashionUnited looks at some of the most notable campaigns and collections helping to...

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5 Brands taking on the Year of the Tiger

Celebrations were rife as we entered 2022, all collectively waving goodbye to a trying year and hoping for a fresh start. However, there is still one more new year on the horizon. On February 1 comes Lunar New Year, a Chinese celebration of the second new moon after the Winter Solstice, marking the end of winter and the beginning of spring. This...

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Balenciaga drops Year of the Tiger capsule for CNY

Balenciaga has released a capsule collection in celebration of Chinese New Year, which for China’s 2022 zodiac is the tiger. Tiger prints are featured on knits, dresses and even slides, as part of a 57-piece capsule that embraces the essence of the spirited wild cat. Think stripes, lots of orange and a new tiger motif as branding. Accessories,...

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Prada celebrates Chinese New Year with tiger protection initiative

In keeping with the lunar calendar, which states 2022 is the year of the tiger, luxury fashion house Prada has revealed a combined campaign and project to celebrate the Lunar New Year. The brand’s ‘Action in the Year of the Tiger’ initiative will include a series of activations to raise awareness for the big cat species, which is one of many at...

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Mytheresa to launch WeChat game ahead of Chinese New Year

Luxury e-tailer Mytheresa is launching a game dedicated to the Chinese market ahead of the country’s New Year celebrations next month. The game, called ‘Mytheresa Style Flight’, allows players to virtually travel and pack a dream suitcase from the comfort of their own home. It comes ahead of Chinese New Year, celebrated on 12 February, which...

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Burberry unveils Chinese New Year 2021 campaign

Burberry has tapped models Liu Wen and Wang Xiangguo for its Chinese New Year 2021 campaign, featuring a limited-edition Thomas Burberry Monogram Motif, inspired by the Chinese Year of the Ox. The Chinese New Year campaign, captured by photographer Feng Li, aims to celebrate the “majesty of the natural world,” explains Burberry in a press...

Retail

Chinese New Year growth in UK expected to slow

Chinese New Year is no longer the biggest spend period for Chinese shoppers, according to new research. Over the next 90 days, Chinese shoppers are expected to spend 15 percent less compared to the previous period which included Golden Week and Christmas, according to Global Blue. During Golden Week in October, Chinese shoppers comprised 30...

Retail

Fifth of UK luxury fashion marketers focusing on Chinese New Year campaigns

As Chinese New Year approaches - this year it falls on 25 January - 22 percent of luxury fashion marketers in the UK are capitalising on the event by launching specific Lunar New Year campaigns, according to new research. In the last two years, there has been a 35 percent increase in UK campaigns targeted at international shoppers - with the...

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Burberry launches online game to celebrate Lunar New Year

Burberry has launched a new online mobile game, called Ratberry, as part of the British luxury brand’s 2020 Lunar New Year campaign. In the game, which is available on Burberry’s website, players control a central character, Ratberry, who is inspired by the limited-edition Thomas Burberry Monogram motif in honour of the Year of the Rat. They...

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Lululemon launches collection to celebrate Chinese New Year

Chinese New Year is well on its way—Jan. 25, to be exact. As a result, Lululemon is encouraging its customers to get into the spirit with a special, limited edition 2020 Lunar New Year collection. The 21-piece capsule collection celebrates the celebratory holiday’s notion of introspection and refocus, featuring versions of the activewear brand’s...

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Off-White launches a Lunar New Year collection

Virgil Abloh’s Off-White has launched a special capsule ‘Lunar New Year’ collection to celebrate the upcoming year of the rat. The collection features both menswear and womenswear ready-to-wear and accessories adorned with this year’s zodiac symbol on T-shirts, long-sleeve sweatshirts, bags and hats. The red colourway synonymous with the Chinese...

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Ugg celebrates Lunar New Year with capsule collection

Though the year has already launched well into 2020, brands are embracing another annual celebration: the Lunar New Year, also known as Chinese New Year. In celebration, Ugg has launched a limited-edition capsule collection inspired by the globally celebrated East Asian holiday, which launches into the Year of the Rat on Jan. 25. Reimagining its...