Circ news and archive

Primark signs multi-year textile-to-textile recycling agreement with Circ

Budget retailer Primark has signed a long-term purchase agreement with textile-to-textile recycling company Circ to introduce recycled polyester made from textile waste into its clothing from 2029. The agreement marks Primark’s first multi-year offtake deal with a textile-to-textile recycler and is intended to help the value retailer scale its...

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Madewell, Reformation and C&A partner with Fiber Club from Circ to accelerate use of recycled textiles

Lifestyle brand Madewell, Los Angeles-based fashion brand Reformation, and European retailer C&A are three of the newest brand partners to join the Fiber Club initiative from Circ, a US-based textile-to-textile recycler. The three new brand partners, together with fiber manufacturer Lenzing and Linz Textil, a European manufacturer of yarns,...

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Circ announces first sourcing partnership with H&M

Circ, the only textile-to-textile recycler capable of taking polycotton blends and fully recovering both the polyester and the cellulose for reuse, is collaborating with the H&M Group. The move will see H&M incorporating Circ’s recycled fibres from polycotton textile waste into its product offerings for the first time. The first products will...

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Allbirds launches the world’s first polycotton recycled sneaker

US footwear brand Allbirds has unveiled a new collection that “remixes trash into treasure” with the first-ever footwear made from textile-to-textile recycled materials from polycotton waste. The sneakers have been developed in partnership with Blumaka, a leader in converting recycled foam into world-class footwear products, and Circ, an...

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Circ partners with Sanyou to expand access to recycled fibres

US-based polycotton textile-to-textile recycling innovator Circ has announced a strategic partnership with Sanyou Chemical Fiber, a large-scale cellulose fibre manufacturer under the Tangshan Sanyou Group umbrella, aimed at accelerating the scaling of recycled cellulosic (namely lyocell) fibres within the textiles sector in China. As part of the...

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Circ to open first full-scale commercial facility in France

US textile recycler Circ has announced plans to open a facility in France dedicated to the recycling of used polycotton textiles into new materials. The plan was confirmed at the 2025 Choose France Summit by the country’s president Emmanuel Macron. Set to be located in Saint-Avold, the new facility is said to be “the first of its kind to recycle...

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Circ closes 25 million dollar funding round, plots first industrial-scale recycling plant

Textile-to-textile recycler Circ has secured a 25 million dollar funding round led by investment and asset management firm Taranis. In a release, the US-based company said that the financing, as well as the expertise of its new partner, would help in its “transition from demonstration-scale to industrial-scale production”. Alongside Taranis,...

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Six recycling innovations that could change fashion

The fashion industry's enormous waste problem is pushing governments, particularly in Europe, towards ambitious recycling targets. The problem is that recycling textiles is a highly complex task and technical solutions are still in their infancy. NGOs warn the real problem is over-production, and that tech innovations may just provide cover for...

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Two fashion solutions named finalists for Prince William’s Earthshot Prize

Two innovative companies working to tackle waste in the fashion and textile industry have been selected as finalists for Prince William’s The Earthshot Prize. Launched in 2020, The Earthshot Prize is a global environmental award celebrating and championing innovators focused on solving our most pressing global climate challenges, and for the...

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Zara and Circ team up on recycled polycotton collection

Inditex’s Zara has unveiled a new partnership with textile waste recycling company Circ on a collection utilising recycled polycotton blended textiles. Available in 11 markets, the womenswear capsule features a series of lyocell garments and polyester garments made with 50 percent and 43 percent recycled polycotton textile waste, respectively,...

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Circ closes 25 million dollar funding round, backed by Zalando and Avery Dennison

Circular fashion firm Circ has announced it has secured 25 million dollars in additional funding as a number of new investors stepped on board. Among its backers are European multibrand platform Zalando, materials science company Avery Dennison and Korean manufacturing corporation Youngone, which joined a string of previous investors that...

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Recycling polycotton, which accounts for half of textile waste, may soon become the norm

Recycling fibers and implementing circular processes is a medium term goal set by many apparel companies, but little headway has been made to recycle mixed fabrics, like polycotton. Polyester cotton is one of the most unsustainable fabric blends yet loved by fast fashion companies because of their low cost cheap and durability. Circ, a...