Cruise news and archive

Jonathan Anderson's first Dior Cruise collection explores Hollywood legacy

While most of Hollywood has taken to the French Riviera and is frolicking in Cannes for the film festival, Jonathan Anderson brought a piece of France to Los Angeles on Wednesday night, where he presented his first Cruise collection for Dior. Presented within the halls of LACMA’s newly opened David Geffen Galleries, Anderson naturally drew upon...

People

Starboard Group appoints general manager of Asia Market

Cruise retail firm Starboard Group has promoted Jia Jia Liu to general manager, Asia Market, underlining the region as a key geographical market for the company. Liu has been with Starboard for 16 years, holding roles of increasing responsibility. Most recently, she led the group’s Asia account since January 2025. In her new role, Liu will...

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Business|Interview

From sea to shore: How Starboard Group is holistically redefining travel retail experiences

Cruise retail is no longer a niche within a niche. It is a fast-growing global market that fashion brands are starting to take more seriously, and now, it is moving beyond the ship. According to TechSci Research, the global luxury retail market specific to cruise liners was valued at 17 billion dollars in 2025 and is projected to reach 31.88...

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Fashion

Dior bows in Rome with Maria Grazia Chiuri’s cinematic Cruise collection

In a moment layered with symbolism and theatrical intent, Maria Grazia Chiuri unveiled what is widely expected to be her final collection for Dior, choosing Rome — a city steeped in history, mythology, and personal resonance — to host the Maison’s Cruise 2025 presentation. The setting: Villa Albani Torlonia, a baroque sanctuary housing one of...

Culture

Louis Vuitton’s Cruise 2026: Theatre of fashion at the Palais des Papes

Louis Vuitton on Thursday staged its Cruise 2026 show in the hallowed Cour d’Honneur of the Palais des Papes in Avignon — a space more accustomed to theatre than sartorial statements. The choice of venue, a UNESCO World Heritage site at the heart of the city’s famed theatre festival, underscored a collection as concerned with narrative and...

Fashion

Dior reveals location for cruise show in Rome

French fashion house Dior has unveiled that it will showcase its upcoming cruise collection at Villa Albani Torlonia, an 18th-century villa in Rome with a spectacular garden. In a short statement, Dior said the villa, which houses “a secret treasure trove of ancient roman wonders,” will for the first time open its gates to host the Dior 2026...

Fashion

Louis Vuitton to host cruise 2026 show in Avignon

French luxury fashion house Louis Vuitton is heading to Palais des Papes, a UNESCO World Heritage site in Avignon, France, to showcase its cruise 2026 collection on May 22. In a statement, Louis Vuitton said that Nicolas Ghesquière, artistic director of women’s collections, chose Palais des Papes, classified as a historic monument, for its “...

Fashion

Chanel to show next cruise collection in Lake Como, Italy

Chanel announced its next cruise collection will be unveiled in the picturesque setting of Lake Como. The location marks a significant return to Italy for the French maison after a planned show on the island of Capri was canceled during the pandemic. The choice of Lake Como, a region steeped in textile heritage and nestled in the foothills of...

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Fashion|In Pictures

In Pictures: Dior evokes Queen of Scots essence at Scotland Cruise 2025 show

Creative director Maria Grazia Chiuri continued Dior’s journey around the world unveiling the brand’s latest Cruise collection among the gardens of Drummond Castle in Scotland. So far, the French luxury brand has held shows in Mexico City, where the collection honoured famed artist Frida Kahlo; Seville, with the encapsulation of the spirit of...

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Fashion

Louis Vuitton presents its new Cruise collection in Barcelona

Leaving all traces of insubstantial controversy aside, Louis Vuitton turned the city of Barcelona into the global epicentre of the fashion world for a few hours on May 23, with the presentation of its new Cruise 2025 collection, a proposal through which the famous fashion house paid tribute to Spain and its culture, in what became a new...

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Fashion

Gucci presents its Cruise 2025 show at London's Tate Gallery

Gucci and London share a long history, with founder Guccio Gucci finding work as a porter in the Savoy Hotel in 1897. Energised by the city’s vibrant spirit, he returned to Florence to open a travel goods store, with the aspiration to narrate, through his luggage, a new way of living. More than a century later, the notion of London as a place of...

Fashion

Chanel unveils 2024/25 Cruise collection in Marseille

Chanel's latest Cruise collection unveiling marked a departure from the norm as the iconic luxury brand set its sights on Marseille, France's bustling port city. Amidst the tradition of luxury brands jetting off to far-flung locales for Cruise season, Chanel's choice of Marseille highlights the city's unique standing in France's fashion...