Cruise Collection news and archive

Cruise show: Chanel selects Biarritz

Chanel has opted for a local setting over the far-flung destinations often favoured by luxury brands for cruise presentations. Biarritz will host the show for its resort 2026/27 collection on April 28, 2026. This location holds significant historical importance for the house. New cruise collection in Biarritz marks historical return Bruno...

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Dior to show its 2026 Cruise collection in Rome

A downturn in consumer spending has seen luxury houses strategically reimagining cruise collections not just as seasonal showcases, but as commercial conduits to engage new markets and diversify their global clientele footprint. Dior's latest announcement—a cruise 2026 show set in Rome next May—shows how luxury brands are transforming these...

Fashion

Gucci to show Cruise collection in Florence, signalling return to roots

Gucci's decision to stage its next cruise collection in Florence marks a symbolic return to its roots, coming at a crucial juncture for the Italian luxury house as it navigates a period of strategic transformation and management upheaval. Strategic shift amid market challenges The announcement arrives on the eve of parent company Kering's...

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Louis Vuitton braves rain on its Italian island paradise

Stresa, Italy - Louis Vuitton valiantly battled pounding rain on an Italian island paradise while presenting its cruise collection Wednesday night, the weather sending celebrity guests underneath umbrellas and dampening a hairdo or two. But when you're the flagship brand within the powerhouse LVMH portfolio, with a guest list that includes...

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Louis Vuitton to show cruise collection in Isola Bella

Remember when designers signed a pledge to make fashion shows simpler? To lessen the environmental impact and curb C02 emissions? To reduce unnecessary travel, high expenditure and do away with over the top production? Well, that pledge was signed by only a select few brands at the height of the pandemic, and it seems to be a sentiment of...

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Chanel Cruise collection inspired by Jean Cocteau

Chanel this week unveiled its annual cruise collection via a show instead of digital film. The location was the Carrières de Lumières in the South of France, the setting of the 1959 Jean Cocteau film Testament of Orpheus, which in context provided both a backdrop and inspiration for the collection. “Because Gabrielle Chanel was close to Cocteau,...