D2C news and archive

Survey: UK brands expect pandemic to fuel five-year D2C sales surge

UK brands selling online expect a five-year surge in direct-to-consumer (D2C) sales after the pandemic caused many to invest in their own sales channels, according to new research. A survey by multichannel commerce platform ChannelAdvisor and research firm CensusWide of 304 chief marketing officers from UK brands selling online found the...

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D2C cross-border e-commerce growth led by Millennial spend

A rise in international direct-to-consumer (D2C) purchases in the last six months have been led by Millennials, as the Covid-19 pandemic prompts more than half of 25-34-year-olds to buy direct from international online brands. New data from cross-border e-commerce company eShopWorld (ESW) reveals that reduced access to physical stores has...