Decathlon news and archive

Decathlon at 50: evolution of a multi-sport retailer's global footprint

The celebration of this anniversary was an opportunity for Decathlon to organise a business-to-business (B2B) event centred on its journey. At 50 years old, Decathlon is formalising a hybrid model at the intersection of retail, industry and services. A French company founded in 1976 in the Nord region, Decathlon is a group majority-owned by the...

Retail

Decathlon accelerates its Spanish expansion with ten new stores

French company Decathlon has begun 2026 with a new drive to expand its retail network in Spain. The group plans to open ten new stores during the first half of the year. This marks one of the largest waves of openings by the company in the Spanish market in recent years. It follows the recent expansion of 25 stores announced in Germany. The plan...

Retail

Ikea to pilot Decathlon shop-in-shop at Croydon store

Furniture giant Ikea is seeking to expand its range by trialling third-party retailers at its stores. In the UK, its parent company, Ingka Group, has confirmed that Decathlon will be among the brands piloting a shop-in-shop. This spring, the sportswear retailer will be opening a 1,188 square foot standalone unit in Ikea’s Croydon store in...

Member

Business

Decathlon acquires majority stake in Bikeleasing

Bicycle service provider Bikeleasing is set to get a new owner. On Tuesday, the company announced that Decathlon Pulse SAS, the investment subsidiary of French sporting goods retailer Decathlon, intends to acquire a 65 percent stake in Bikeleasing from the Brockhaus Technologies AG group. Bikeleasing explained that the transaction is still “...

Fashion

Kiprun makes a play for the US running market

Kiprun, the running and trail brand from global multi-specialist sports brand Decathlon, is entering the US market with new shoes and distribution channels next year. The running brand, which launched in 2008 and is present in 70 countries, has become one of Europe’s emerging performance running brands, trusted by Olympians, World Champions, and...

Retail

25 new stores in 2026: Decathlon continues German expansion

French sporting goods retailer Decathlon is driving forward its expansion in Germany. Around 25 new stores are set to open next year. Decathlon announced this on the occasion of the opening of its 100th store in Nuremberg city centre. New stores will open in 2026 in Lüdenscheid, Oberhausen, Schwetzingen, Saarbrücken and Trier. The company has...

People

Decathlon appoints CEO for newly merged UK and Ireland business

Sportswear giant Decathlon has named Elena Pecos as chief executive officer of its UK and Ireland business. The retailer confirmed the news in a LinkedIn post, in which it said her appointment marks the creation of a new leadership structure, merging the teams of the two regions. Pecos has been at the helm of Decathlon Ireland since January...

Featured

Retail

Decathlon bets on its compact stores and opens a new City store in Paris

The sports retailer Decathlon is strengthening its local strategy by opening its ninth Parisian store. The address is integrated into a Boulanger store, a chain specialising in household appliances and multimedia, occupying an entire floor. Located on Rue de Rennes, in the sixth arrondissement of Paris, the new Decathlon store represents the...

Member

Business

Apollo acquires 30 percent stake in TradeInn

Madrid – Spanish sportswear e-commerce platform TradeInn welcomes a new minority partner. US investment firm Apollo Global Management has acquired a 30 percent stake, previously held by Spanish private equity firm Suma Capital. French sporting goods retailer Decathlon had also expressed interest in this stake. Reports surfaced in late July 2024...

Fashion

Decathlon partners with Rheon Labs on next-gen sports apparel

Global sporting goods retailer Decathlon has announced a global partnership with British materials technology company Rheon Labs to bring advanced material science to apparel for “everyday sport”. The collaboration will allow Decathlon access to Rheon Labs’ technology platform, including current and future innovations in strain-rate sensitive...

Member

Business

Tax loophole: Decathlon expresses concern over potential CIR decrease in France

As the French government addressed the 2026 budget, the subject of tax credit cuts resurfaced within local media. Among these, a potential decrease in the CIR (Crédit d'Impôt Recherche) could significantly impact companies in the fashion and sports sectors, such as French sporting goods retailer Decathlon. Concerned by the issue, Decathlon...

Member

Business

John Lewis, Decathlon and Tapestry join Ellen MacArthur’s Fashion ReModel project

A number of established brands and fashion groups have joined in the second cohort of the Ellen MacArthur Foundation’s The Fashion ReModel project. Among the new names are sportswear retailer Decathlon, British department store John Lewis and US luxury group Tapestry. Secondhand marketplace Ebay and Colombia textile manufacturer Crystal S.A.S...