Denim news and archive

Shein commits to cool transfer denim printing

Chinese fast-fashion retailer Shein is committing to reducing water and energy when producing its denim by increasing its adoption of cool transfer digital print, which replicates denim textures and effects without being as resource-intensive as traditional denim manufacturing methods. In a statement, Shein said it produced almost 380,000 pieces...

People

After jeans controversy, famous chess player teams up with G-Star

The saga surrounding grandmaster Magnus Carlsen's jeans is continuing to unfold. The famous chess player is entering into a collaboration with G-Star Raw, the denim specialist announced on social media. At the end of 2024, Carlsen caused a stir when he wore jeans during the Rapid Chess World Championship. The dress code of the chess federation...

Business

True blue tradition: how Japan's coveted jeans are made

Kojima-ajino, Japan - Call it an antidote to fast fashion: Japanese jeans hand-dyed with natural indigo and weaved on a clackety vintage loom, then sold at a premium to global denim connoisseurs. Unlike their mass-produced cousins, the tough garments crafted at the small Momotaro Jeans factory in southwest Japan are designed to be worn for...

Culture

Ian Berry exhibits in Turkey for the first time

For the first time, renowned denim artist Ian Berry is exhibiting in Turkey. The show “Beyond Denim” opened its doors at the beautiful art centre Kalyon Kültür in the Şişli neighbourhood of Istanbul and will be on view until February 2025. The exhibition consists of some the artist’s most known works as well as those especially prepared for the...

Fashion|In Pictures

Carolina Herrera unveils denim collaboration with Frame

New York-based fashion house Carolina Herrera, known for its elegant and bold fashion, has unveiled a denim capsule collection with American fashion brand Frame. The limited-edition collection came to fruition through the shared vision of Frame’s co-founder and creative director Erik Torstensson and Carolina Herrera’s creative director Wes...

Fashion

Levi's launches jeans fit guide on Amazon Alexa

Denim and lifestyle brand Levi’s is looking to leverage the power of conversational commerce with a new industry-first innovative jeans fit guide with Amazon Alexa. The fit guide on Alexa is exclusive to Germany until the end of December and aims to bolster Levi’s direct-to-consumer-first strategy by focusing on reimagining the online shopping...

Fashion|In Pictures Featured

Denim trends for SS25: Men's shorts and fashion for global culture

The denim fair Kingpins celebrated its tenth anniversary edition in Amsterdam last week. A highlight of the fair was the trend presentation by its long-term partner Denim Dudes, which this time round was dedicated to denim trends for the spring/summer 2026 season and thus shed light on topics relevant to fashion professionals, such as consumer...

Fairs

The future of denim fits at Kingpins: 'Clothing should shape the wearer, not the other way around'

A panel discussion on the first day of denim trade fair Kingpins put forth the topic of the future of denim fits to visitors. Dubbed 'Future Fit Forum', the discussion, moderated by Michelle Branch, founder and creative director of US-based Markt & Twigs, Inc., a global creative company specialising in denim innovations, took place between Carme...

FashionFeatured

Denim trends: the newest washes and finishes for SS25

As we look ahead to update denim for the SS25 season, the intersections of handcrafting, expression, and sustainability are breathing new life into the beloved, and ever popular, staple. Especially in the case of washes and finishes, which remain consistent focal points of newness and interest. From new takes on distressing to deeply saturated...

BusinessFeatured

Denim Deal rolls out: First Germany, now France, soon worldwide

Back in 2020, a global group of industry leaders came together to sign a 'Denim Deal' committed to closing the denim loop. Now, following the opening of a regional 'Germany Hub' in September 2024 - as part of efforts to establish an ecosystem associated to the Denim Deal 2.0 - a new location is set to also launch in France on October 16....

Fashion

Wrangler unveils jeans washed in Coors beer

Denim brand Wrangler has partnered with American beer brand Coors Banquet to launch its first-ever beer-washed jeans. The limited-edition collection of Wrangler Cowboy cut jeans have been washed using repurposed brewing resources from Coors to deliver “a soft, comfortable feel and a timeless, vintage look”. John Meagher, vice president of global...

Fashion|In Pictures Featured

Wrangler unveils collaboration with country star Lainey Wilson

Denim brand Wrangler has signed a multi-year partnership with country music star Lainey Wilson to offer consumers a “joyful patchwork of contemporary cowgirl style”. Wilson, who won ‘Best Country Album’ at the 2024 Grammy Awards, is launching her first-ever fashion collection with a range for autumn/winter 2024 that celebrates the country spirit...