Denim news and archive

Nike and Levi’s tease summer collaboration

Nike and Levi’s have confirmed a collaboration via cryptic Instagram posts, igniting anticipation across the fashion and streetwear industries. A joint post from both brand accounts featured a sewing machine, rivets, and denim panels bearing both the Levi’s tab and Nike’s Swoosh—imagery that suggests a fusion of sportswear and heritage workwear...

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Business

Woolmark launches Wool Lab Denim Edition to cater to rising demand

Wool industry certifier Woolmark has announced the launch of the Wool Lab Denim Edition, two books aimed at catering to the rising demand for wool-infused denim. The Australian organisation debuted the new initiative during Milan’s Denim PV event, where it presented a space highlighting the nature of wool denim. The dedicated Wool Lab edition...

Fashion

Wrangler unveils denim collection with Pit Viper

Denim and western apparel brand Wrangler have unveiled its first-ever collection of denim for xtreme sports in collaboration with outdoor and accessories brand Pit Viper. The Xtreme Blue Jeans (XBJs) have been designed specifically for adrenaline enthusiasts and combine Wrangler's durability and authentic cowboy attitude with Pit Viper's...

Featured

Fashion

From needle to thread: How a pair of jeans is made

Behind every garment lies an extensive production process. In this series 'From needle to thread', FashionUnited speaks with experts about how everyday garments and accessories are made. This time: the production of a pair of jeans, explained by Imogen Nulty-Verstraeten. Nulty-Verstraeten is a denim specialist with over 18 years of experience in...

Fairs|Verslag

Kingpins Amsterdam renews: From sourcing to knowledge sharing

The fashion sector is in motion, and Kingpins is moving with it. Under the leadership of the new chief executive officer, Vivian Wang, the trade fair showed on April 16 and 17 in the Sugarfactory in Halfweg (near Amsterdam) that the denim platform is more than a sourcing event. During the second day, it became clear that knowledge and technology...

Fashion

SS26 Denim Projections: Key Silhouettes, Washes and Details

Just like the black leather jacket, blue jeans were once a symbol of youthful rebellion in America. Perhaps as a result, in the past two decades, high-end designers have expanded their offerings to include key items rendered in denim, with some brands such as Diesel focusing almost their entire seasonal collections using the fabric. In sum, the...

Featured

Fairs|Interview

Kingpins Amsterdam returns with new CEO: Five questions about what to expect

Denim fair Kingpins returns to the Amsterdam region for a new edition on 16 and 17 of April. Amongst the changes are a new Made in Japan section, a Jeanius Hub and a new CEO. Fashion United speaks to CEO Vivian Wang about all the newness. Kingpins is getting some new features this april. Why was it important to implement Newness? We want both...

Retail|In Pictures

Nudie Jeans opens new ‘denim kiosk’ concept in London

Nudie Jeans has opened a new store in east London's Shoreditch, featuring a new ‘denim kiosk’ concept, as part of the Swedish denim brand’s international retail expansion plans, including further openings in the UK, Indonesia and New Zealand. The new modest-sized London store at 9 Club Row in Shoreditch sees the brand returning to East London...

Fashion

PFW FW25 street style denim edition

Not so many years ago, fashion show attendees would not have worn jeans or any other denim items. They were considered too casual. That all changed once certain ‘edgy’ designers started to include denim in their ready-to-wear collections in the mid-2000s. That included Vetements, Off-White and Y/Project. Today, denim outfits are as ubiquitous...

Fashion

Native Denims unveils ‘cheese pocket’ jeans with Kerrygold

Ever wondered what the extra little pocket in jeans was really for? Well, according to Irish food brand Kerrygold, it is to carry cheese. Kerrygold in the US has collaborated with Dublin-based sustainable denim brand Native Denims on a limited-edition run of jeans designed to carry its cheese snacks to coincide with St. Patrick's Day. The Irish...

Fashion|In Pictures

Paul Smith launches denim collaboration with Lee

British fashion designer Paul Smith has launched a limited-edition collection with American denim brand Lee for spring/summer 2025. First introduced at the Paul Smith spring/summer 2025 presentation at Pitti Uomo, the 14-piece limited-edition collection sees the British brand reimagining iconic American styles in the designer’s signature stripes...

Retail

Good American continues retail expansion at Macy’s

Good American, the fashion and denim brand co-founded by Khloé Kardashian and Emma Grede, is continuing its retail expansion with American retailer Macy’s. This spring, Good American will launch at 36 Macy’s stores across the US to expand the retailer’s denim offerings. This will expand to 79 stores from autumn 2025. The Good American collection...