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DENIM news and archive

Denim innovations: How brands are cleaning up the industry

The denim industry, as a part of the wider textile industry, which is one of the most polluting industries in the world, has come a long way since Levi Strauss developed its first pair of blue jeans for gold miners in the San Francisco area in 1873. Note that the first Levi’s blue jeans were reserved for men. Women had to wait until the next...

14 Apr 2021

Fashion

Levi’s promises to fight against controversial new voting laws

Jeans are the most democratic garment in our closet, worn by presidents and Amazon workers, tech nerds and suburban moms, Albert Einstein and Bruce Springsteen. And Levi’s, with their history of outfitting working class heroes––cowboys, lumberjacks, railroad workers––in search of their own American Dream, are arguably the most democratic of...

14 Apr 2021

Business

Soorty launches organic cotton initiative

Pakistan’s largest vertically integrated denim company, Soorty has launched an organic cotton initiative in partnership with WWF Pakistan and the Department of Agriculture Extension, Balochistan, along with support and input from the Laudes Foundation. The Soorty Organic Cotton Initiative (SOCI) aims to create an “organic cotton revolution”...

6 Apr 2021

Fashion

Gap introduces most sustainable collections to-date

American retailer Gap has launched its most sustainable capsule collection to date, featuring everyday essentials across adult, teen, kids, and babyGap. Building upon the brand’s 2016 Gap for Good commitment to use less water and more sustainable materials, the ‘Generation Good’ capsule is made of organic and recycled fabrics and has been...

23 Mar 2021

Fashion

Belstaff collaborates with Blackhorse Lane on sustainable denim

Belstaff has launched a sustainable denim capsule collection with London-based atelier Blackhorse Lane, who manufacture selvedge and organic raw denim garments with a focus on sustainability. The capsule has been designed and manufactured with Belstaff’s brand ethos ‘Built for Life’ at the forefront and features denim jeans, jackets, for men and...

11 Mar 2021

Fashion

The denim market is evolving, enter the era of responsible design

The average pair of jeans was once a detriment to the environment, with every stage of production a sustainability hazard. From cotton production using large amounts of water (25,000 litres per kg), to using dangerous pesticides to grow the cotton, to chemicals used for finishing garments. It is no state secret how denim goes through a harsh...

9 Mar 2021

Fashion

Marks & Spencer sets out new denim sustainability standards

Marks & Spencer has announced new sustainability standards for its denim ranges amid customer demand for more eco-friendly fashion. The British fashion giant said its new spring/summer denim ranges are made from 100 percent responsibly-sourced cotton and use 86 percent less water compared to the industry average for denim finishing. Almost half...

12 Feb 2021

Fashion

Kings of Indigo links Candiani for sustainable denim capsule collection

Dutch denim brand Kings of Indigo has teamed up with Italian denim mill Candiani to launch a new sustainable capsule collection. The collection is made using Coreva, Candiani’s patented biodegradable and compostable stretch denim, which for the first time is available in three colourways - blue, black and ecru. The ‘Swim Upstream’ collection,...

8 Feb 2021

Fashion

Weekday launches jeans made from 100 percent post-consumer waste

H&M Group-owned brand Weekday has launched a limited-edition pair of its popular Rowe Jeans made of 100 percent post-consumer waste. Weekday teamed up with Infinited Fiber Company (IFC) to create the jeans made from a material comprising 50 percent organic cotton and 50 percent Infinna, which comes from 100 percent reborn textile waste. The...

5 Feb 2021

Fashion

Closed and Candiani team up for biodegradable stretch denim collection

German fashion brand Closed has teamed up with Italian denim mill Candiani for a 100 percent degradable denim collection. The capsule collection, which comprises jeans and jackets for both women and men, is made using organic cotton and biodegradable stretch yarn Coreva, which is developed by Candiani. Traditionally metal buttons and studs have...

19 Jan 2021

Fashion

G-Star Raw introduces world's most sustainable black denim fabric

Dutch denim label G-Star Raw has launched the world’s most sustainable black denim fabric for eight styles of its winter ‘20 collection. The “Relz Black Denim” fabric, developed together with Artistic Milliners and Archroma, continues G-Star Raw’s circular approach, as it is made from pure organic cotton and is dyed and treated without the use...

6 Nov 2020

Business

Levi Strauss reports better-than-expected sales boosted by e-commerce

Levi Strauss & Co reported better-than-expected sales for the third-quarter on Tuesday, with online revenue soaring 52 percent during the period. Net revenue at the company fell 27 percent on a reported basis to 1.06 billion dollars, largely due to Covid-19-related store closures, while net income fell 78 percent to 27 million dollars. But those...

7 Oct 2020