Denim news and archive

Gap teams up with Hailey Bieber on a denim capsule

American retailer Gap has unveiled a limited-edition denim capsule collection with model and beauty entrepreneur Hailey Bieber, reimagining Gap’s relaxed denim icons with her personal style. Dubbed ‘The Hailey Jeans,’ the capsule features two relaxed fits, rooted in Bieber’s “laid-back approach to denim,” the Extra Baggy and ‘90s Low Rise Loose,...

Fashion

Wrangler launches next-gen denim Toughlite designed to be lighter yet durable

Denim brand Wrangler has launched a new next-gen denim fabric, Toughlite, designed to be lighter in weight but just as sturdy and durable as its heavier denim. Developed in-house, Toughlite is made from a 99 percent cotton and 1 percent elastane blend, and weighs up to 20 percent less than traditional 14.75oz heavyweight denim. Offering...

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Fashion|In Pictures

Christelle Kocher debuts Levi’s collaboration at Paris Haute Couture Week

American denim brand Levi’s has debuted a collaboration with Christelle Kocher, artistic director of Maison Lemarié, during Paris Haute Couture Week, designed to showcase “a radical reinterpretation of denim”. The 10-piece collection reimagines American denim through “the lens of French couture savoir-faire,” explains Levi’s in the press...

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Business

Authentic partners with One Jeanswear Group for Lee

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, has signed a long-term partnership with One Jeanswear Group (OJG), a wholly owned subsidiary of Premier Brands Group Holdings, to drive growth and market position for Lee in the US and Canada. The partnership will take effect following the...

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Fashion

Resort 27 Trends: The evolution of ‘jeans and a nice top’

Retailers merchandising denim from the Resort 27 collections may find inspiration from the early 2000s, when premium denim labels such as 7 For All Mankind, Citizens of Humanity and True Religion transformed jeans into a fashion investment. The formula was simple but highly effective: pair designer denim with an elevated top to create an...

Video

Video: A historical overview focusing on the decline of US denim production

The United States, once the global leader in denim production, has experienced a near-total decline of its mills following decades of intense competition with lower-cost international manufacturers. This shift marks a departure from the era when American textile production set the world standard for quality and scale. An investigation into the...

Fashion

Winners of inaugural Miss Sixty Future Denim Lab Awards unveiled

The winners of the inaugural Miss Sixty Future Denim Lab Awards have been revealed. The initiative, held in collaboration with the University of the Arts London (UAL), Central Saint Martins (CSM), looks to acknowledge emerging names in circular denim design and research. The Miss Sixty Future Denim Discovery Prize has been awarded to MA Fashion...

Podcast

Video: Denim professionals discuss industry dynamics and future vision

This piece revisits the FRESH BLOOD series by highlighting a conversation with two young denim professionals, Lucille Ix (22) and Lucas Van de Woestyne (27). Both grew up in the industry, and their families have known each other for generations. The discussion covers how the massive denim industry operates as a small community, the longevity of...

Fashion|In Pictures

Lee unveils collaboration with Kacey Musgraves for Walmart

American denim brand Lee, part of Kontoor Brands, has unveiled its first celebrity collaboration designed with eight-time Grammy Award winner Kacey Musgraves exclusively for Walmart, with all pieces priced under 50 US dollars. The 100-plus-piece collection is named Kacey Lee, after Musgraves’ first and middle names, and spans men’s and women’s...

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Business

Carlyle seeks to sell its stake in Spain-based Jeanologia

Madrid – Following its initial investment in the Valencia-based company in early 2019, US investment firm Carlyle has reportedly decided to fully divest from Jeanologia. Carlyle also holds investments in other prominent Spanish and fashion sector companies, such as Codorniu and the Italian brand Golden Goose. Jeanologia specialises in...

Fashion

ModaXpress rebrand to focus on “evolution, not revolution”

ModaXpress, the women’s fashion brand and e-commerce retailer that specialises in curve-enhancing apparel and is known for its Colombian-style butt lift jeans, is rebranding with a fresh identity, upgraded e-commerce platform, and expanded product strategy to mark its 20th anniversary. In a statement, ModaXpress said the rebrand will focus on...

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Fashion|background

Provocation sells jeans: How Dutch denim brands approach their campaigns

Jeans campaigns have been provocative for decades. Consider the recent campaign featuring Sydney Sweeney for American Eagle, or Calvin Klein in the 80s and 90s. The Netherlands is home to numerous denim brands: how do they attempt to stand out? This article was written by Sterre Marsman. The American Eagle campaign with Sydney Sweeney caused...