Denim news and archive

PFW FW25 street style denim edition

Not so many years ago, fashion show attendees would not have worn jeans or any other denim items. They were considered too casual. That all changed once certain ‘edgy’ designers started to include denim in their ready-to-wear collections in the mid-2000s. That included Vetements, Off-White and Y/Project. Today, denim outfits are as ubiquitous...

Fashion

Native Denims unveils ‘cheese pocket’ jeans with Kerrygold

Ever wondered what the extra little pocket in jeans was really for? Well, according to Irish food brand Kerrygold, it is to carry cheese. Kerrygold in the US has collaborated with Dublin-based sustainable denim brand Native Denims on a limited-edition run of jeans designed to carry its cheese snacks to coincide with St. Patrick's Day. The Irish...

Fashion|In Pictures

Paul Smith launches denim collaboration with Lee

British fashion designer Paul Smith has launched a limited-edition collection with American denim brand Lee for spring/summer 2025. First introduced at the Paul Smith spring/summer 2025 presentation at Pitti Uomo, the 14-piece limited-edition collection sees the British brand reimagining iconic American styles in the designer’s signature stripes...

Retail

Good American continues retail expansion at Macy’s

Good American, the fashion and denim brand co-founded by Khloé Kardashian and Emma Grede, is continuing its retail expansion with American retailer Macy’s. This spring, Good American will launch at 36 Macy’s stores across the US to expand the retailer’s denim offerings. This will expand to 79 stores from autumn 2025. The Good American collection...

Fashion

Seasalt Cornwall unveils collaboration with Beyond Retro

British clothing brand Seasalt Cornwall has unveiled a collaboration with vintage clothing curators Beyond Retro using repurposed denim designed to reduce textile waste within the clothing industry. The limited-edition Beyond Retro x Seasalt capsule collection features one-of-a-kind pieces crafted using repurposed denim and is part of the...

Fashion|In Pictures

Rebecca Vallance launches debut denim collection

Australian fashion designer Rebecca Vallance has announced its first-ever denim collection, debuting with 15 pieces ranging from jeans to dresses and aviator jackets. Known for her tailoring and craftsmanship, the inaugural denim collection combines the brand’s signature elegance with a sharp, modern approach, offering sculptural high-waisted...

Fashion|In Pictures Featured

E.L.V. Denim brings its upcycling journey to LFW

British luxury fashion brand E.L.V. Denim opened London Fashion Week to become the first fully upcycled brand on-schedule with an immersive presentation celebrating its sustainable innovative and high-end fashion. Dubbed ‘The Journey,’ the presentation showcased curated vignettes documenting E.L.V. Denim’s process of turning discarded garments...

People

Denim trade fair Kingpins appoints new CEO

Vivian Wang has been appointed CEO of Kingpins Show, after the denim fair's founder, Andrew Olah, announced his decision to step down. Olah will remain as an advisor, according to the press release. Wang has been involved with Kingpins since its inception, and had previously served as managing director and head of sales for a long period of...

Fashion|In Pictures

Cos unveils denim collection made from pre-loved garments

London-based fashion brand Cos, part of the H&M Group, has unveiled its first limited-edition denim capsule collection crafted from 20 percent pre-loved Cos garments. Part of the brand’s Cos Remade initiative, the denim capsule features five "versatile" womenswear styles, including barrel-leg trousers, a straight-line skirt, a rounded...

Business|Interview FeaturedMember

Mud Jeans celebrates 12.5-year anniversary with rebranding: 5 Questions about the new direction

Dutch denim brand Mud Jeans is undergoing a rebranding, placing style, fashion, and desirability at the forefront. The denim label recently opened its first flagship store in the center of Amsterdam, subtly showcasing the brand's new direction. It has also taken root in small-scale multibrand concept stores across the UK and Ireland, and has...

Fashion|In Pictures

Lee unveils denim collaboration with Blue Blue

American denim brand Lee has launched a collaboration with Japanese heritage denim label Blue Blue celebrating the fusion of American workwear and Japanese textile craftsmanship. The limited-edition collection features reimagined archival Lee 91-B and 11-Z silhouettes with Tokyo-based Blue Blue’s signature Japanese flow jacquard denim, blending...

Fashion|In Pictures

In Pictures: AllSaints x Ian Berry window takeover

For February, British retailer AllSaints is celebrating its new denim collection with a window installation by contemporary artist Ian Berry at its Regent Street store in London. Berry, a renowned denim artist, has reinterpreted AllSaints denim, crafted from 100 percent organic cotton, back into its natural form as plants, transforming the store...