Diadora news and archive

JW Anderson unveils collaboration with Diadora

British fashion and lifestyle label JW Anderson, from designer Jonathan Anderson, has unveiled its first collaboration with Diadora, the heritage Italian sportswear and footwear brand. The collaboration focuses on Diadora’s ‘Equipe’ trainer, first created by the Italian brand in 1975 for elite running athletes. Anderson has reimagined this...

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Diadora USA names new director of sales

Sportswear and footwear brand Diadora USA has appointed John Moloznik as its new director of sales to accelerate growth across American markets. Moloznik, who has more than a decade of high-impact experience in the sporting goods industry, has been brought on to drive Diadora’s sales strategy and deepen relationships with key wholesale partners...

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Fashion|INTERVIEW

Diadora Chairman: “Sustainability must be something you are, not something you do”

Diadora was born in 1948 as a mountain shoe producer. Since then, it has grown into an international player in the sports, lifestyle, and utility (safety) markets for shoes. Today, the brand is present in more than 60 countries across the world and is continuing its expansion thanks to a vast array of products belonging to three different...

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Business

Geox and Diadora presidents donate to fight coronavirus

President of Geox, Mario Moretti Polegato and his son, Enrico Moretti Polegato, president of Italian sportswear brand Diadora, have donated one million euros to the Veneto Region in Italy to help manage the health care emergency caused by the coronavirus outbreak. In a statement, Mario Moretti Polegato said: “In this historic moment of extreme...