Whering founder Bianca Rangecroft on extending the lifecycle of clothes
Digital wardrobe app Whering has come a long way since its launch in June 2020. It has attracted more than 35,000 users, launched a Caring Partners feature with a range of care, repair and donation services and most recently opened apop-up in Sohoas a curated space and educational hub for all things sustainable fashion. FashionUnited caught up...
2 hours ago
Drest partners with Cartier and adds jewellery and watch mode
Luxury styling game Drest is launching a new jewellery and watch mode alongside an exclusive partnership with Cartier, highlighting its Clash [Un]limited collection. The new mode allows fine jewellery and watches to enter the mobile gaming world with new detailed and enhanced gameplay features that enable Drest players to style jewellery and...
14 Sep 2021
Zara Larsson to host Ellesse shoppable digital concert
Swedish singer Zara Larsson is set to host a live concert on TikTok in partnership with the Italian sportswear brand Ellesse, following on from the label’s announcement that the star will also be it’s brand ambassador. As the face of it’s autumn/winter 2021 campaign Larsson, who boasts over six million global streams on Spotify, will display the...
10 Sep 2021
Karl Lagerfeld launches first NFT collectable on The Dematerialised
In collaboration with Web3 digital fashion marketplace The Dematerialised, luxury fashion house Karl Lagerfeld will be releasing a non-fungible token (NFT) in the form of digital figurines inspired by the late designer. Launching today, the NFT coincides with what would have been Lagerfeld’s birthday and marks the houses first exploration of...
10 Sep 2021
Video: Nastya Nekrasova at MBFW
In this video, fashion designer Nastya Nekrasova has presented her digital fashion collection at Mercedes-Benz Fashion Week (MBFW) in Berlin.Watch the video below. Video: MBFW.berlin via YouTube Photo credit: MBFW.Berlin, Facebook
9 Sep 2021
Video: Fashion Council Germany discusses fashion and digitalisation
In this video, the Fashion Council of Germany has discussed the topic of fashion and digitalisation in the fashion industry. Watch the video below. Video: MBFW.berlin via YouTube Photo credit: MBFW.Berlin, Facebook
9 Sep 2021
What is the fashion designer's place in the metaverse?
Are you familiar with the term “metaverse”? It was first coined by the author Neal Stephenson in his 1992 science fiction novel Snow Crash, but according to Google Trends it reached its peak among internet searches in April 2021 and seems to be keeping a high score since then. But why is everyone in the fashion industry suddenly interested in...
5 Sep 2021
Vans brings digital skate experience to Roblox
Skate brand Vans has partnered with global online platform Roblox, allowing players to digitally shop in an interactive Vans experience with their avatars. The Roblox Vans world is inspired by the brand’s signature locations such as House of Vans, the Vans Off the Wall Skatepark and brand retail shops all over the world. Visitors to the space...
2 Sep 2021
Zalando releases interactive series for Luxury your Way campaign
Multi-brand e-tailer Zalando has launched its Luxury your Way campaign, starring Lachlan Watson in a three episode interactive series. Made for the Zalando Designer platform and directed by Vincent Haycock, the short series tells the story of the young individual Leo and their social media alter ego Liberty. The character struggles with reality...
31 Aug 2021
DKNY to release new logo as NFT for auction
Announcing through a special platform, DKNY has unveiled its upcoming event auctioning of a non-fungible token of its new logo, with funds going to charity. On September 1, those interested will be able to access the brand’s auction site to bid on the digital package. Labelled ‘An Ode to NYC’, the fashion labels first NFT and new logo aim to...
30 Aug 2021
Ralph Lauren unveils exclusive partnership with Zepeto
Luxury fashion brand Ralph Lauren has announced its partnership with social networking and avatar simulation app Zepeto. The app allows users to function in a fully articulated virtual world where they can socialise with others using a customisable 3D avatar. Users will be able to purchase a completely digital Ralph Lauren clothing collection,...
26 Aug 2021
Podcast: UnEdited discusses the future of digital fashion
In this episode, UnEdited has discussed the future of digital fashion with the founder of The Diigitals, Cameron-James Wilson.Listen to the podcast below. Source: UnEdited via Spotify
23 Jul 2021