Digital Fashion news and archive

Snap introduces new solution to help businesses integrate AR

Social media giant Snap has launched a new enterprise solution designed to aid businesses in integrating augmented reality (AR) features into their owned and operated channels. The AR Enterprise Services (ARES) offer will specialise in retail companies, with the first to already have been involved being Princess Polly, Gobi Cashmere and Goodr....

24 Mar 2023

FashionFeatured

Fashion in the age of AI: From design to customer experience

In the world of ever-evolving metaverse and Web3 technology, artificial intelligence (AI) is currently one of the most talked about, and one of the most enigmatic, forms of tech making the rounds. Sparking debates of what could be considered art or design, the innovation has certainly ushered in a new, albeit ambiguous formula for creation in...

17 Mar 2023

Business

New Web3 platform Madeium looks to support brands in entering the metaverse

While the digital world is somewhat accessible to all, for many brands it can be a time consuming and costly venture to step into, leaving many startups and independents at a loss for how to enter this increasingly important market. It is this element that new Web3 platform Madeium wants to tackle, with a mission to help everyone from athletes...

17 Mar 2023

BusinessFeatured

MetaBirkins saga continues: Rothschild potentially seeks new trial against Hermès

In what is turning out to be a long-winded back-and-forth of various claims, the MetaBirkins case has moved onto the next phase of the legal battle against artist Mason Rothschild and luxury brand Hermès. In the latest development, Rothschild has now filed two court submissions in a bid to regain some control of the situation. Last month, the...

16 Mar 2023

Business

DressX raises 15 million US dollars in Series A round

Digital fashion retailer DressX has raised 15 million US dollars in a Series A round led by Greenfield Capital with participation from Slow Ventures, Warner Music Group, Red Dao, and other investors. The funds raised will allow the company to “scale its vision of the future of fashion,” explained DressX in a statement, as it looks to improve the...

15 Mar 2023

Business

Meta to wind down NFTs as it continues to prioritise efficiency

Social media giant Meta is set to wind down its non-fungible token (NFT) business as it continues to assess what to prioritise across the company. The announcement was made via the Twitter account of Meta’s commerce and FinTech head Stephane Kasriel, who said the company would be focusing on other ways to support creators, people and businesses....

14 Mar 2023

Fashion

Charles & Keith taps virtual K-pop artist for The Sandbox virtual world

Footwear and accessories brand Charles & Keith is expanding its presence in the metaverse world, with its first virtual world, CharlesKeithHaus, on The Sandbox platform and has tapped virtual K-pop artist Apoki to appear. The virtual world is modelled after the retailer’s spring/summer 2023 campaign ‘State of Play’ and is curated to reflect the...

13 Mar 2023

Business

Aéropostale enters metaverse with digital brand experience

Retailers still can’t get enough of the metaverse as they continue to enter into digital spaces in order to connect with the young, tech-savvy consumer. The latest to embark on this journey is Aéropostale, which has teamed up with MetaversePlus to design, develop and expand its presence in Web3. Established together with the brand’s owner,...

10 Mar 2023

Business

Hermès requests court to block sales of MetaBirkin NFTs

Hèrmes International has doubled down on its efforts to halt the sales of Mason Rothschild’s ‘MetaBirkin’ non-fungible tokens (NFTs) following a court case between the duo that saw a jury rule in favour of the French luxury house. Last month, Hèrmes took Rothschild to court over the sale of the NFTs, which bear a resemblance to the brand’s...

7 Mar 2023

BusinessFeatured

Are virtual try-ons the future of retail?

The retail landscape is undoubtedly evolving alongside the ever-adapting consumer, and with it has come the inevitable technological developments that intersect with the interests and behaviours of younger generations. One of these components is that of virtual try-ons – also known as VTOs – which have not only started to take ownership of the...

28 Feb 2023

BusinessFeatured

Future Heritage: Metaverse Fashion Week unveils jam-packed 2023 line up

Now in its second edition, Metaverse Fashion Week (MVFW) is set to return once again boasting a flush line up of luxury brands and intriguing events all taking place within the digital world. Developed by open-world platform Dentraland and NFT marketplace UNXD, this year’s iteration of the event is already expanding the concept, with the fashion...

27 Feb 2023

Business

Luxury brand Rtfkt partners with Ledger on Web3 security programme and products

Digital fashion brand Rtfkt has announced a new partnership with Web3 security firm Ledger which will see the launch of a series of educational programmes and collaborative product drops related to the digital world. The announcement of the partnership was made during a presentation at NFT Paris, where Ledger detailed what the collaboration will...

27 Feb 2023