Unilever acquires Dr. Squatch in push for premium men's grooming growth
Consumer goods giant Unilever has announced its acquisition of men’s personal care brand Dr. Squatch from Summit Partners, signalling its intent to pivot further into premium, digitally native brands with cult-like followings. Best known for a portfolio of household staples, from laundry detergent to mayonnaise, Unilever’s push into the...
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