drop culture news and archive

Pizza Hut has dropped a streetwear collection

In the latest edition of unlikely companies to launch fashion collections, Pizza Hut has announced a streetwear drop. The US restaurant chain has released a limited-edition capsule collection, aptly named ‘Pizza Hut Tastewear’, which comprises a tracksuit, t-shirt, slides, a bejewelled pepperoni chain and a cup, all in the company’s classic red...

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Fashion

Amazon taps into ‘drop culture' with new influencer-designed collections

US retail giant Amazon is trying its hand at drop culture, the streetwear-lead trend that sees brands offering limited-edition items in small quantities and at select retail locations. The new venture, aptly named The Drop, will see Amazon release influencer-designed collections at unspecified moments every few weeks, with each collection going...