E-commerce news and archive

Fashion without humans? AI models and the future of an industry

A perfect smile, a flawless body, an outfit that fits like a glove. The image looks normal in an online shop; after all, it is a model. Or is it? Increasingly, these images are not created by real people, but by artificial intelligence (AI). Companies are using AI more and more in their online shops, promising speed, efficiency and lower costs....

Member

Business

EU to fine e-commerce platforms importing harmful items

EU states and lawmakers struck a deal Thursday to give the bloc the power to slap fines on online platforms importing unsafe items into the European Union. The measure is part of wide-scale reforms to the EU's customs rules, including an EU-wide handling fee on products bought outside the 27-nation bloc, as Brussels steps up its efforts to stem...

Featured

Retail|REPORT

When AI shares incorrect information, 58 percent of shoppers blame the brand

It’s no big secret that artificial intelligence is changing the face of retail. Applicable at nearly every stage of the broader product lifecycle, more and more consumers across the globe are using large language models (LLMs) from ChatGPT to Gemini for online shopping. Turning to AI to discover, compare, and select which products from which...

Member

Business

Gap introduces conversational AI-driven experiences to online shopping

Gap Inc. is introducing two new technologies to its online shopping experience, each designed to “transform how customers shop” and instill confidence into their e-commerce journey. One feature, built alongside AI body data platform Bold Metrics, will see Gap embed predictive fit guidance into “AI-driven shopping flows”. With this, customers...

Featured

Retail|Analysis

Bershka launches TikTok-style video feed for frictionless in-app shopping

Bershka, the youth fashion chain from the Inditex group, has integrated 'Loop' into its mobile app in Spain. This feature is a vertical feed of short videos, allowing users to discover items through dynamic content and add them to their basket without interrupting their browsing. This update speaks the same language as its consumers. They use...

FeaturedMember

Business|Interview

Destruction ban: How Save Our Returns aims to bring returns out of the black box

Millions of returned products, increasing regulation and a rapidly growing re-commerce market are making returns management a strategic issue for the fashion industry. Ernst Lameyer, founder of Save Our Returns, explains why transparency will become mandatory, the risks associated with non-transparent processes and why professional returns...

FeaturedMember

Business

‘Faster than ever before’: Why Zalando is betting on AI

The Berlin-based online fashion retailer Zalando SE highlighted one topic in particular when it presented its latest annual results and future roadmap last Thursday: the use of artificial intelligence (AI) across the entire value chain. The management expects this to provide future growth drivers. It was also able to quantify specific positive...

Member

Business

Levi’s e-commerce platform to be powered by Scayle

Enterprise commerce platform Scayle, part of Zalando SE, has announced a global partnership with American denim and apparel brand Levi’s to power its e-commerce across the US, Canada, and Europe. More than 350 online shops run on Scayle’s e-commerce software, including international brands and retailers such as British luxury department store...

Retail

John Lewis integrates AI-powered shopping and TikTok Shop

UK retailer John Lewis is making a significant investment in artificial intelligence-powered shopping, aiming to be one of the first businesses in the UK to fully integrate the technology. The initiative will allow products from the John Lewis Partnership to be served to customers seeking inspiration on platforms such as Google Gemini and...

FeaturedMember

Business|Interview

Zalando's Eloisa Siclari: “We play in a different league to the Asian platforms”

Madrid – On March 12, Zalando will present its 2025 annual results and its outlook for the new 2026 financial year. Ahead of this announcement, FashionUnited interviewed Eloisa Siclari, Zalando's general manager for the entire Southern Europe region, discussing the online fashion giant's performance over the past year and its plans for evolution...

Retail

Zalando extends its resale model to kidswear

Madrid – Zalando, a leading European online platform for fashion, beauty and lifestyle, has announced the expansion of its second-hand category to include kidswear. This move strengthens the company's position in the increasingly strategic niche segment of textile revaluation and second-hand resale. Its customer community can now access a wide...

Retail

Asos launches hybrid virtual try-on via its app

E-commerce giant Asos has introduced a new hybrid virtual try-on feature for shoppers using its IOS app with the goal of providing users with a more personalised experience. Launched in partnership with AI fashion platform AIUTA, the feature will initially allow shoppers to digitally try-on 10,000 products via either an image they uploaded...