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Prada partners with Mytheresa in digital distribution pivot

Prada has joined forces with luxury e-commerce platform Mytheresa in a move that reflects a new approach to global digital distribution—one that prioritises selectivity, brand integrity, and customer experience over traditional wholesale reach. The partnership will make Prada’s women’s, men’s, and lifestyle collections available to Mytheresa’s...

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BusinessFeatured

How to use AI safely - tips and tricks

How can AI support customer loyalty? And can it minimise theft in stores? What are good prompts? How safe is AI and what are its limitations? These and other questions were discussed at a dedicated day of talks around artificial intelligence (AI) hosted by the German digital centre for SMEs with a focus retail on 11th February 2025....

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