Edited news and archive

Indie vanguard and contemporary classics: Depop predicts 2025 fashion trends

Secondhand marketplace Depop has made its predictions for trends it believes will dominate 2025 in a report that particularly highlights a shift towards more durable, versatile fashion, thus actively discounting microtrends. Developed in collaboration with AI retail intelligence platform Edited, the 2025 Fashion Trends report relies on what...

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Upcoming fashion trends for 2023 according to Edited

What fashion items sold the most last year and what does this say about women's, men's and children's fashion in 2023? Retail data analyst Edited listed the most relevant trends. Womenswear: Grunge In total, the number of garments labelled 'grunge' was up 28 percent year-on-year in 2022. Fuelled by the Y2K 'Indie Sleaze' trend, designers looked...

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Edited releases latest sustainability report

Retail intelligence company Edited has released its latest sustainability report. Analysing the evolution of sustainable fashion , the report discusses what measures are being taken by retailers to become more environmentally friendly. Sustainability is becoming increasingly important, the report found, with more retailers converting products to...

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Buyer insight: Five popular categories consumers are buying

A summer marked by loosened travel restrictions and reopening of economies, especially in Europe, has seen a shift in purchase categories. While holiday apparel may have been less popular than anticipated, growth in casualwear and activewear continue to fuel consumer buying, with comfort being a key driver. Denim 2.0 Consumers may still be...

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Denim market is reigning supreme in Edited report

Market intelligence platform Edited has released a comprehensive study on the rise of the denim market, which is resurfacing after a year of consumers turning to comfortable lockdown loungewear. As buyers start to venture outside again, the jeans market is prevailing over sweatpants once more. According to the study, which was based on...

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5 takeaways from Edited's 'post-Covid retail's opportunities' webinar

Retail market intelligence platform Edited presented this Wednesday a webinar dubbed “decoding retail’s biggest opportunities in a post-Covid world”, discussing the pandemic’s impact on the fashion and retail industries as well as the assortments and key categories to keep an eye on moving forward. Hosted by retail strategists Grace Mellor, and...

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New data shows the pandemic’s impact on fashion retail

For many retailers the repercussions of Covid-19 in the early stages impacted their businesses as would an earthquake; flattened and in some cases all out destroyed. One and a half years on, global marketplaces are reaching various stages of recovery and data from Edited show how shopping shifted during the pandemic and what retailers can do to...

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Why re-sale is fashion’s most bankable new market

When Etsy snapped up Depop for 1.6 billion dollars investors took note. Dubbed the “resale home for Gen Z” by Etsy CEO Josh Silverman, the app, which counts over 30 million registered users, has enormous potential to be scaled. Expansion would see the company grow its share in a booming and growing resale market, which according to analytics...

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TFN Masterclass: Buying and Merchandising

TFN's masterclass ‘Buying and Merchandising’, chaired by Lisa Trencher of Manchester Metropolitan University MBA with a panel including Grace Hill of EDITED, Chloe Greaves, and Tessa Woodhead of N Brown Group and Fiona Brown of Public Desire. They will be discussing a range of topics including the future of the roles, sustainability, and what...

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3 Insights About Fleece To Take Into 2021

Lockdown has fast-tracked this fabric into mainstream territory. Available in various options, its cozy and technical qualities give it real staying power in the market. We dissect key learnings from 2020 to help plan its move into next year. Pricing Is Now Accessible No longer just a fabric used in the outdoor market, mass retailers like...

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Data shows retailers are discounting early to clear 2020 stock

With a second wave of Covid-19 lockdown restrictions to contend with, retailers must navigate the holiday and discounting season with data to be able to respond as quickly as possible. According to retail data intelligence experts Edited, Black Friday reductions are being offered early. In Europe Italy is aligning the number of products reduced...

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The footwear and maternity market broken down

With Covid-19 ongoing, retailers have had to pivot their business models and adapt to the current consumer demand. Edited has released two reports this week covering the footwear and maternity markets. Consumers desire a shoe that is stylish but still practical, and the maternity-wear sector indicates opportunity as comfort dressing rises....