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Business|CEO Interview Elwood CEO Jackson Wirht on turning a discount brand into a streetwear hit
When Jackson Wirht and creative director Justin Saul bought Elwood Clothing in 2020, the skate label had been dormant twice and was leaning on heavy discounting. Their first change was a question. "We switched from the existing product strategy of 'will this sell' to 'will WE actually wear this'," Wirht told FashionUnited. That rule came with a...
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