End. news and archive

How corner shops and technical nylon reveal enduring power of fashion collaborations

Amid the churn of weekly product drops and overstimulated marketing calendars, it can be easy to dismiss brand collaborations as fleeting exercises in hype. Yet the latest capsule from End Clothing and C.P. Company reminds us that, when thoughtfully executed, such partnerships still hold real cultural and commercial weight. Launched as part of...

Fashion

End turns to vintage Mizuno model for latest anniversary collaboration

Fashion retailer End has selected Mizuno's Wave Rider 10 for its latest collaboration, highlighting how retailers are increasingly mining overlooked athletic archives to create exclusive partnerships that bypass the saturated market for contemporary sneaker releases. Originally launched in 2007, the Wave Rider 10's shock absorption technology...

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End. appoints former Trussardi and Givenchy CEO to helm

End. has announced new leadership. The Newcastle-born streetwear retailer has appointed Sebastian Suhl as its new chief executive officer. He will succeed Parker Gunderson, who stepped down from the helm position on May 1. Suhl was appointed after what the company said was a “comprehensive global search”, with his role being “unanimously...

Fashion

End marks 20 years of redefining menswear retail

What began as a modest storefront in Newcastle has, over the last two decades, grown into a global force in menswear retail. This year, End, the pioneering e-commerce and streetwear retailer, celebrates its 20th anniversary with an ambitious year-long celebration — a multi-sensory tribute to the cultural, creative, and commercial ethos that has...

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Business

End. swings to loss in 2024 as it undergoes restructuring

The holding company of End., Ashworth & Parker, has posted the results of the British streetwear retailer’s financial year ended 31 March 2024. During this time, the company said that the retail landscape had “remained challenging as macroeconomic pressures persisted both in the UK and abroad”. It could be this that caused the company to slip...

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Business

End Clothing taken over by Apollo as part of recapitalisation plans

End Clothing has switched hands as part of an agreement by the retailer’s lenders and shareholders to recapitalise the business. It has been reported that private equity firm Apollo has taken over the company as End Clothing looks to reduce its debt. This is according to Drapers, to which End Clothing’s chief executive officer, Parker Gunderson,...

Retail|In Pictures

Skims Mens arrives in London at End.

Kim Kardashian’s shapewear and swimwear brand Skims, which expanded into menswear in October 2023, has launched its first UK retail space for its Skims Mens line with a pop-up in End.’s flagship in London. The Skims Mens pop-up is positioned on End.’s first floor and allows British consumers to shop the menswear label’s best-selling underwear...

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End. appoints Steve Crease as new COO

Streetwear retailer End. has appointed Yoox Net-a-Porter (YNAP) veteran Steve Crease as its new chief operating officer. Crease served at the luxury retail group for over 20 years in a variety of increasingly senior positions, the most recent being global director of operations for the luxury division, a role he held for over seven years. Other...

Fashion

Adidas and End to drop exclusive Velosamba sneaker pack

Adidas teamed up with the online fashion and streetwear retailer End to launch a cycling themed Velosamba sneaker collection, under the name ‘Social Cycling’. The shoe will come in two colourways which are inspired by coffee and beer, “two classic pit stops for any seasoned cyclist”, as explained in the release. While one pair contains whites...

Retail|In Pictures

British retailer End. opens first international store

Luxury British retailer End., which has been expanding its physical retail footprint across the UK with recent openings in Manchester, Newcastle and Glasgow, has unveiled its first international store in Milan. End. Milano, located at Via Mercanti 21 in the “cultural heart of Milan” is described by the brand as its most ambitious concept to...

Retail|In Pictures

End. opens first dedicated women’s store in Newcastle upon Tyne

Luxury retailer End. have opened its first dedicated womenswear store in Newcastle upon Tyne, UK, as part of its continued physical retail expansion that has included recent openings in Manchester, Newcastle and Glasgow. End. Women occupies the brand’s former location on Grainger Street and showcases a revamped store that blends End.’s signature...

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Business

End. appoints Nick Bailey as chief operating officer

End. has announced the appointment of Nick Bailey as the company’s new chief operating officer. The addition comes as part of the luxury streetwear brand’s strategy to build on its strategic leadership capabilities to support its growth plans. Bailey’s appointment follows the recent announcement that Parker Gundersen will be joining the retailer...