Esports news and archive

Former Tommy Hilfiger executive to drive product strategy for G2 Esports

G2 Esports, one of the world's leading esports and entertainment brands, has appointed former Tommy Hilfiger, Nike and Calvin Klein merchandising manager, Pétronille Grein, as its new head of product. Grein will be responsible for leading G2’s product strategy, driving global presence with “commercially and creatively impactful collections,”...

Culture

Ralph Lauren partners with G2 Esports on collaborative collection

Premium fashion brand Ralph Lauren has once again dipped its toes into the gaming world, now in a new collaboration with G2 Esports, a European entertainment agency. Through the partnership, Ralph Lauren has become the organisation’s exclusive fashion outfitter, dressing G2 athletes and creators alike, as well as offering the same collection to...

Featured

Fashion|In Pictures

Saul Nash ties fashion, cars and gaming together for new collaboration

British fashion designer Saul Nash, who won The Queen Elizabeth II Award earlier this year, has unveiled a limited-edition capsule collection with Mercedes-Benz and SK Gaming. The collaboration, celebrating the 25th anniversary of Mercedes-Benz eSports partner SK Gaming, features two limited-edition pieces designed by Nash, a jacket and a...

Fashion|In Pictures

Champion unveils capsule collection with esports brand Fnatic

Heritage apparel brand Champion has unveiled a hoodie capsule collaboration with esports performance brand Fnatic. The capsule collection fuses the worlds of fashion and esports, explains Champion, and is a limited-edition drop featuring 400 hoodies in black and white centred around the elemental concepts of earth, air, fire and water. Each...

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Fashion

Louis Vuitton creates League of Legends capsule with Riot Games

As a luxury label that has become known for its wide variety of collaborations—which includes one made with American streetwear brand Supreme—Louis Vuitton has become a pioneer of innovative fashion. Now, the French fashion house is incorporating esports into its designs. As part of the world’s first-ever collaboration between a luxury fashion...

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Fashion

Esports label Cloud9 launches first apparel collection with Puma

Cloud9, a competitive video gaming organization with teams participating in the League of Legends, is launching its first-ever apparel collection in partnership with a gaming team for Puma. The esports brand joins a list of team partnerships for Puma, which includes Manchester City, Red Bull Racing, and more. According to Adam Petrick, the...