Etam news and archive

Etam zones in on the US with new appointment

French apparel group Etam is accelerating its approach to the US market through the appointment of dedicated leadership for the region. Alexandre Bartra has been named general manager of North America, expanding on his former role as head of Mexico, which he will continue to oversee now alongside the US and Canada. He announced his new position...

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Etam group appoints Marie Delahaie to lead its flagship brand

Marie Delahaie has been appointed director of the Etam brand. She will assume her new role in May 2026 and will play a part in the lingerie governance of the Etam Group. Marie Delahaie has been the CEO of Undiz since May 2024. At the Etam Group-owned brand, which targets a younger demographic, she has spearheaded a rebranding; an overhaul of key...

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Business

Etam: employees rally against site closure threatening 55 jobs

Approximately 30 employees from a subsidiary of the Etam group, travelling by bus from the north, protested on Tuesday in front of the lingerie brand's headquarters in Clichy (Hauts-de-Seine) against the closure of their site, which threatened 55 jobs. Beneath the windows of the Etam group's headquarters (Etam, Undiz, Maison 123, Livy, Ysé), the...

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Retail

French lingerie brand Etam opens first US store

French brand Etam, which specialises in lingerie, swimwear, pajamas, loungewear, and lifestyle accessories, has selected the Dadeland Mall in Miami as the spot for its first US store. The store will open in the summer and will feature Etam's latest store concept, joining a line-up of other international brands at Dadeland Mall including Mango,...

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Business

CanopyStyle adds new brands to take it to over 400

International environmental organisation Canopy has added more than 400 brands and retailers to its fashion and forest conservation initiative, CanopyStyle that aims to transform the fashion industry’s viscose supply chain. More than 3.2 billion trees are cut down every year, explains Canopy, many from the world’s most vital ecosystems, to make...