European Bridal Week news and archive

Bye, bye boho: Bridal trends spotted at European Bridal Week

For years, boho dominated bridalwear, but now it's making way for city chic. Satin and mikado fabrics, refined modern classics, and Hollywood glamour are increasingly coming to the forefront. While Rembo Atelier has long focused on the boho aesthetic in bridal, the Belgian brand is now stepping away from it. “Even though brides are still getting...

Fairs|REPORT

Sounds from the bridalwear industry: Cautious recovery after the 2024 ‘gap year’

Anyone working in the European bridalwear industry likely traveled to Essen, Germany, last weekend for European Bridal Week, which took place from March 29 to 31. The trade show revealed an industry still recovering from the 2024 ‘gap year’ and various crises, but positivity could also be felt. “Buyers are increasing their budgets again and are...

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European Bridal Week 2022 is bringing back the magic

United Fairs, the organisers of northern Europe’s key bridalwear trade fair, are delighted to confirm dates for the 2022 edition of European Bridal Week. From 30 April – 2 May 2022, Messe Essen in Germany will be the heart of bridal for retailers from all over the world. “Uniting a global bridal community, European Bridal Week is BRINGING BACK...

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United Fairs announces change of dates of European Bridal Week

After thoroughly and heedful consideration, United Fairs BV have taken the decision to re-schedule European Bridal Week 2021. Putting the safety and well-being of exhibitors and visitors alike as a first priority, European Bridal Week will now take place from 19-21 June 2021. This decision was taken following detailed consultation and in...

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Bringing back the “new normal” for bridal, European Bridal Week 2020 organised with true passion

European Bridal Week will be the first trade show within the international bridal industry that is able to open their doors for all professionals in the world of fashion. Here, all the precautions, safety guidelines and requirements regarding health protection in relation to COVID-19 have been put first. Each and every one can feel safe in every...