experiential retail news and archive

Technology in Physical Retail: Enhancing Experience, Not Replacing It

In an age where digital innovation permeates every aspect of our lives, the future of physical retail has certainly been a subject of much discussion in recent years, with many retail experts predicting a complete shift towards fully immersive digital worlds. However, the reality has been quite different. Instead of being replaced, physical...

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Unveiling the future of retail: EIU's 2024 outlook

From the bustling aisles of brick-and-mortar stores, now filled with "experiential shopping" experiences, to the fast-changing landscapes of online commerce, with an ever-increasing number of pure players and discounters entering the game, what are the latest trends shaping consumer goods and retail? Will inflation fluctuating rates keep on...

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Fashion's Next Frontier: The Rise of Connected Experiences

In an increasingly digitally dominated era, the fashion category is driving a profound shift in retail, delivering connected experiences that transcend traditional boundaries. No longer is it just about the product. Brands like Louis Vuitton are redefining the physical space as a platform for cohesive storytelling, engaging consumers, and...

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Kidswear wonderlands: How brands create magical retail spaces

For me, the most successful kidswear brands are not just selling clothes, they are creating immersive havens that go beyond ‘mundane’ retail. Header image: The Mini Bala store beautifully embodies the concept of parent-child companionship, creativity, and a welcoming spirit of sharing within its space. By designing physical environments that...

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Beyond festive tradition: A disruptive celebration of tradition and innovation

As the holiday season fast approaches, its clear to see that brands are stepping up their game this year, transforming Christmas into a truly disruptive celebration which goes beyond the ordinary. This festive season, retail is redefining traditions, capturing attention through distinct bold colours, seamless integration of digital, and...

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It's in the Jeans: Crafting Immersive Retail Spaces to Educate and Engage

As well documented, physical retail is undergoing a transformation, and thanks to the tactile nature of their products, denim brands are key players at driving forward this revolution. Written by Tim Nash, Curator of Shop Drop Daily, a platform that features innovative retail store concepts, visual merchandising, pop-ups, window displays and...

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Retail trend 2022: clicks to bricks

Ever changing technologies and the rise of online shopping hasn’t dented the popularity for brick and mortar retail, but mastering in-store experiences alongside user experience online is the pinnacle of future success. Helen Dickinson, chief executive of the British Retail Consortium, wrote in an opinion piece in Raconteur that online shopping...

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Has the pandemic spurned the end of experiential retailing?

Has the pandemic spurned the end of experiential retailing? To go shopping means waiting in tedious queues due to the limits of in-store visitors and having your temperature checked once inside (see Apple). Floors marked with yellow and black sticker tape remind us we must keep our distance from others. What if someone in close proximity...

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The North Face unveils new basecamp-themed retail concept in Soho

Outdoor apparel brand The North Face has unveiled its new global retail strategy, marked by the opening of a new exploration-themed store in the historic Soho neighbourhood of Manhattan. The new 8,000-square-foot store, which opened on Friday 9 August at 584 Broadway New York, has been designed as a “basecamp for exploration”, in a bid to better...

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How Japan mastered the art of experiential retailing

Experiential retailing, a marketer's term for brick-and mortar-companies creating in-store buzzes to attract shoppers, is part of an ongoing conversation about technology-enhanced, omni-channel, immersive retailing. It is also a subject of intense research, with some 'experts' offering formulas to create out-of-the-box retail experiences that...