Eyewear news and archive

Marcolin and Max Mara extend eyewear licensing agreement

Italian fashion house Max Mara has announced the renewal of its eyewear licensing agreement with Marcolin until 2032. The new license agreement has been extended for an additional seven years, until December 31, 2032, and covers the design, production and international distribution of Max Mara’s sunglasses and optical frames. Max Mara’s eyewear...

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Damson Madder expands into eyewear for fifth anniversary

London-based Damson Madder has expanded into the eyewear category for the first time to celebrate its fifth anniversary. The launch comes as part of a month-long series of marketing activations for the British womenswear brand, and alongside the launch of its spring/summer 2025 collection. As such, the label’s first eyewear collection intends to...

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Eyewear brand Ray-Ban appoints A$AP Rocky as first creative director

There's a first for everything and, in the case of eyewear brand Ray-Ban, that is in the appointment of its first creative director. The position will be filled by hip-hop artist A$AP Rocky, according to a press release. Rocky will reportedly “unleash his avant-garde vision” on Ray-Ban Studios. "I've always admired Ray-Ban for how they stay true...

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Ahlem secures investment from 1686 Partners

Luxury eyewear brand Ahlem, headquartered in Los Angeles, has secured its first outside investor with Luxembourg-based private equity firm 1686 Partners, which specialises in purpose-driven lifestyle companies. In a statement, Ahlem said that 1686 Partners' investment will support the brand's expansion globally, enhancing the eyewear brand’s...

Fashion

Dsquared2 and Safilo renew eyewear partnership

Eyewear group Safilo has announced the early renewal of its multi-year licensing deal with fashion brand Dsquared2, founded by brothers Dean and Dan Caten. In a statement, Safilo said the new partnership deal would see the group designing, manufacturing and distributing Dsquared2 branded eyewear collections until the end of December 2031. Angelo...

Fashion|In Pictures

Canada Goose launches first-ever eyewear collection

Luxury outerwear and apparel brand Canada Goose has launched its debut eyewear collection with Marchon Eyewear, designed and engineered “to meet the demands of any environment”. In a statement, Canada Goose said the eyewear collection aims to offer “a stylish new lens on protection” by prioritising comfort, style, and performance with...

Fashion

Polaroid Eyewear partners with the ATP tennis tour

Polaroid Eyewear, part of the Safilo Group, has become the official eyewear partner for the ATP Tour, the tennis tour for men to expand its global footprint. As part of the partnership, Polaroid Eyewear will host brand activations at a selection of ATP Tour events, including the Mutua Madrid Open, the Internazionali BNL d’Italia and the Swedish...

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Eyewear brand Ahlem appoints Thelios executive as CEO

Los Angeles-based luxury eyewear brand Ahlem, known for its handcrafted frames and sustainable ethos, has appointed Enrico Sanavia as its global chief executive officer. Sanavia is a seasoned executive within the luxury eyewear industry, joining from Thelios, the eyewear division of LVMH Group, where he served as head of Americas and was...

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Revo strengthens global presence with new leadership appointments

Revo, a high-performance sunglasses, goggles and eyewear brand, has named key leadership appointments to enhance its presence in the UK, Ireland, Italy, France, Switzerland, the Benelux region, and Scandinavian to advance its global expansion plans ahead of its 40th anniversary. In a statement, Revo said the appointments are part of a strategic...

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EssilorLuxottica acquires AI-based hearing start-up, Pulse Audition

Eyewear group EssilorLuxottica has announced the acquisition of a French start-up dedicated to enhancing the experience of people with hearing impairments. Pulse Audition utilises artificial intelligence (AI) to enable noise reduction and voice enhancement, allowing those impacted by such impairments to better understand speech. Through the...

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Authentic Brands extends Champion eyewear deal

Authentic Brands Group has announced a multi-year extension of its Champion eyewear licensing agreement with L’amy America, owned by ILG (International Luxury Group). The new deal will see L’amy America continuing to design, manufacture, and distribute Champion’s optical and sunglass products for men, women, and youth. Steve Robaire, executive...

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Thélios announces leadership changes in Americas

Thélios, the eyewear division of LVMH Group, has shuffled its C-suite in the Americas region and proprietary brand Barton Perreira, promoting Luca Guillot Boschetti to head of Thélios Americas and naming Cedric Moreau as chief executive officer of Barton Perreira. In a statement, Thélios said the strategic appointments are designed to “further...