F1 news and archive

Castore signs partnership with BWT Alpine Formula One team

Castore, the British performance sportswear brand and global supplier of sports apparel, has strengthened its presence in F1 and motorsport after signing a new partnership with the BWT Alpine Formula One team. As part of the deal, Castore will become the official team kit partner, supplying the teamwear and producing an official Alpine drive...

Fashion

Adidas replaces Puma as clothing partner of Mercedes-AMG Petronas F1

German sports giant Adidas will become a sponsor and clothing partner of Mercedes-AMG Petronas F1. The sponsorship deal is reportedly worth at least 30 million dollars, according to RacingNews365. Rumours that Adidas would replace Puma as the clothing partner of the Mercedes Formula 1 team began circulating this summer. The car brand confirmed...

BusinessMember

LVMH signs 10-year partnership with F1

French luxury conglomerate LVMH Moët Hennessy Louis Vuitton has signed a 10-year partnership agreement with Formula 1 to become the motorsport’s global partner. The move comes as F1 prepares to celebrate its 75th anniversary in 2025 and will see several of LVMH’s Maisons involved in the partnership, including Louis Vuitton, Moët Hennessy and TAG...

Fashion

Levi’s unveils collaboration with McLaren Racing

Denim and fashion brand Levi’s has unveiled its debut collaborative collection with McLaren Racing celebrating heritage and innovation to coincide with this weekend’s F1 British Grand Prix. The Levi’s x McLaren Racing collection will be available worldwide from July 3 and features a racing jacket, racing suit, gloves, heritage trucker, heritage...

Fashion|In Pictures Member

Tommy Hilfiger and Mercedes-AMG F1 Team unveils collaboration with Clarence Ruth

Tommy Hilfiger has unveiled a limited-edition capsule collection in collaboration with Mercedes-AMG Petronas Formula One Team and New York City-based artist, author and designer Clarence Ruth. The 10-piece ready-to-wear collection sees emerging designer Ruth sharing his interpretation of Tommy Hilfiger’s’ signature prep with the bold innovation...

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Charles Leclerc invests in Chrono24

Formula One driver Charles Leclerc has invested in Chrono24, the online marketplace for luxury watches, for an undisclosed amount, following in the footsteps of famed footballer Cristiano Ronaldo, who invested in 2023. Leclerc, who is second placed in this year's Formula One championship and just won his home race at the prestigious Monte Carlo...

Fashion

Puma and A$AP Rocky unveil motorsports-inspired collaborative collection

In continuation of the duo’s ongoing partnership, sportswear giant Puma and rapper A$AP Rocky have unveiled a new capsule collection dedicated to motorsports. Rocky, who was named the creative director of Puma’s Formula 1 deal, said in a release that the line was “all about giving fans the opportunity to have their own racing suit”, as reflected...

FashionMember

New Era and McLaren Racing extend partnership

Sports and lifestyle brand New Era has announced a new multi-year partnership extension with F1’s McLaren Racing to “deepen and expand” their decade-long relationship. In a statement, New Era confirmed that as well as continuing as McLaren Racing’s official headwear partner, its branding will also be featured on the helmets of McLaren Formula 1...

Fashion|In Pictures

Reiss launches debut commercial collection with McLaren F1

Premium British retailer Reiss, which became the official travel kit partner of the McLaren Formula 1 team in May 2023, has unveiled its first commercial collection inspired by “elite performance at the heart of McLaren and the thrill of Formula 1”. Launching on February 16, the ‘Reiss x McLaren Formula 1’ collection will span menswear,...

Fashion

Hugo named official apparel partner of Visa Cash App RB F1 team

German fashion company Hugo Boss has confirmed that Hugo, its youngest brand, has been named as the official apparel partner of the Visa Cash App Red Bull F1 team. The partnership comes after Hugo’s sister brand Boss announced a similar deal with the Aston Martin F1 team in June 2022, where Boss is the official fashion partner of the team,...

Fashion|In Pictures Featured

Puma names A$AP Rocky as creative director of Formula 1 partnership

Sportswear brand Puma has named rapper A$AP Rocky as creative director for its Puma x Formula 1 partnership, with his first capsule collection to be released later this year. In a statement, Puma said its long-term creative partnership with A$AP Rocky would be rooted in the motorsport business with a focus on “the intersection of the sport and...

Fashion

Boss names Fernando Alonso as new brand ambassador

German fashion brand Boss continues its push in Formula 1 after signing Aston Martin Formula 1 driver Fernando Alonso as its new brand ambassador. The move comes after Boss signed a long-term partnership with the Aston Martin team to become its official fashion partner in June 2022, developing looks, formal apparel, and high-performance team and...