Fiorucci news and archive

Fiorucci returns to San Babila in digital format

Italian brand Fiorucci has returned to Milan's San Babila district, where it closed its physical store some 20 years ago. This time, however, the store is a digital experience. A QR code, located in Piazza San Babila where the brand's physical store stood until 2003, now invites visitors into the digital space, Fiorucci announced on Thursday....

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Video: Fiorucci SS25

Watch Fiorocci’s runway show at Milan Fashion Week showcasing their SS25 collection. Promotion Read more about Fiorucci on their brandpage

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Fiorucci names new CEO and creative director

Storied Italian fashion brand Fiorucci is returning to its original home of Milan as part of a new chapter for the label under a new owner, chief executive, and creative director. In a statement, Fiorucci confirmed that it has been acquired by Swiss investor, sportswoman and philanthropist Dona Bertarelli and that it will undergo a complete “...

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Daniel Fletcher reportedly set to exit Fiorucci

British designer Daniel Fletcher is said to have confirmed that he is preparing to leave his role as menswear artistic director at Fiorucci behind. Fletcher, who joined the house towards the end of 2019, announced the move in a statement to WWD where he said that it had been an honour to contribute to the brand and wished Fiorucci all the best...

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First Look: Daniel Fletcher’s debut for Fiorucci

Italian brand Fiorucci has unveiled the debut collection from its new menswear artistic director, British designer Daniel Fletcher with appointments during London Fashion Week Men’s. The starting point for the autumn/winter 2020 collection for Fletcher began with a visit to the Italian labels archive, explained the show notes, where the designer...

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Fiorucci names new menswear artistic director

Italian brand Fiorucci has named British designer Daniel Fletcher as its new menswear artistic director as it looks to grow the brand following its relaunch in 2017. The move marks a significant shift in Fiorucci’s approach to menswear, as it looks to grow the category, and will see Fletcher showcasing the brand’s first new menswear offering...