First Insight news and archive

First Insight acquires SnapRetail to expand retail marketing capabilities

First Insight, the Voice of the Customer (VoC) retail solutions company, has acquired Pittsburgh-based digital marketing platform SnapRetail, for an undisclosed amount. The acquisition will expand First Insight’s retail marketing capabilities, explained the company, by boosting in-store traffic and online sales programmes for retailers and...

RetailMember

Dorothy Perkins, Burton Menswear and Miss Selfridge announce new partnership with First Insight

Fashion retailers Dorothy Perkins, Burton Menswear and Miss Selfridge have announced they are partnering up with predictive analytics platform First Insight. Using the company’s consumer-driven predictive analytics, the brands will now be able to “operationalise product testing, allowing them to make faster and better merchandising decisions to...

Retail

John Lewis and First Insight develop partnership

Global technology company, First Insight, and John Lewis and Partners, have announced the expansion of their partnership. This follows the successful pilot of First Insight’s analytics platform to enable John Lewis to improve its assortments of its womenswear and homeware categories through data-driven decision-making research. “It’s crucial for...

RetailMember

Hotter Shoes partners with First Insight for predictive analytics

British comfort footwear brand Hotter Shoes has announced a new strategy to make decisions based on consumer wants. The company teamed with First Insight, a digital product testing and decision-making platform, to gather consumer-driven predictive analytics to more accurately design, buy and price decisions on new products. First Insight will...