First Insight, the Voice of the Customer (VoC) retail solutions company, has acquired Pittsburgh-based digital marketing platform SnapRetail, for an undisclosed amount. The acquisition will expand First Insight’s retail marketing capabilities, explained the company, by boosting in-store traffic and online sales programmes for retailers and...
15 Jan 2024
Fashion retailers Dorothy Perkins, Burton Menswear and Miss Selfridge have announced they are partnering up with predictive analytics platform First Insight. Using the company’s consumer-driven predictive analytics, the brands will now be able to “operationalise product testing, allowing them to make faster and better merchandising decisions to...
9 Oct 2020
Global technology company, First Insight, and John Lewis and Partners, have announced the expansion of their partnership. This follows the successful pilot of First Insight’s analytics platform to enable John Lewis to improve its assortments of its womenswear and homeware categories through data-driven decision-making research. “It’s crucial for...
9 Sept 2020
British comfort footwear brand Hotter Shoes has announced a new strategy to make decisions based on consumer wants. The company teamed with First Insight, a digital product testing and decision-making platform, to gather consumer-driven predictive analytics to more accurately design, buy and price decisions on new products. First Insight will...
16 Dec 2019
