FitFlop news and archive

FitFlop opens first store in Spain

British footwear brand FitFlop has opened its first-ever store in Spain, in Puerto Banús, Marbella, as part of its European retail expansion strategy. The opening is in partnership with Albion 1879, a company that introduces, develops and manages international brands in the Iberian Peninsula, including AllSaints and Ugg, and maintains a...

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People

FitFlop names new chief product officer

UK-based ergonomic and wellness footwear brand FitFlop has named Louise Noble as its new chief product officer as it looks to renew its focus on design. Noble, who has more than 25 years of footwear experience, joins FitFlop from natural health and lifestyle brand Vivobarefoot, where she was previously global category director of active...

Fashion

FitFlop sponsors Haringey Girls Academy to “empower” young women

UK-based brand FitFlop, known for its ergonomic and wellness footwear, has become the official sponsor of Haringey Girls Academy, an all-girls football academy based in North London, as it looks to inspire the “next generation of young women”. Through the sponsorship, FitFlop aims to empower young women in football by supporting Haringey Girls...

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Business

FitFlop expands in Austria, Vietnam and Morocco

British footwear label FitFlop has continued to embark on an international retail expansion strategy with the launch of new concepts in the regions of Austria, Vietnam and Morocco. For the latter, it is the first time the brand has opened a physical retail space, doing so in the form of a kiosk at the SELA Gallery Rabat. Speaking on the brand’s...

People

Gap, HeyDude and Tom Ford: Brand ambassadors on the move this week

It was a busy week for brands and their respective ambassadors, many of whom were selected for their connections to a younger generation of potential shoppers, a group brands are continuously trying to align with. Here are some of the biggest collaborations of the week, some ringing in the launch of the all important autumn campaigns. HeyDude...

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Fashion|In Pictures

LFW AW24: Roksanda debuts footwear collaboration with FitFlop

Against the backdrop of Tate Britain, Roksanda showcased a collection that took inspiration from one of her architectural heroes, Le Corbusier and his summers spent in the south of France for a colourful take on autumn/winter. Celebrating the “beauty found within the human soul and its dialogue with nature,” the collection featured elegant,...

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Fashion

FitFlop rebrands to target a younger consumer and energise growth

UK-based FitFlop, known for its ergonomic and wellness footwear, is rebranding for spring 2024 “to power their next stage of growth” at home and internationally. The new ‘Smart Moves’ campaign offers a new look and feel for the brand across all creative direction, including colour palettes, silhouettes and brand logos to target a younger...

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Fashion|In Pictures

FitFlop launches Active collection specifically designed for women

UK-based footwear brand FitFlop has leveraged its 15-plus years of biomechanical science and ergonomic engineering expertise to launch an Active collection specifically designed for women. The collection features two key styles an advanced running shoe designed to help women “move happy,” alongside a ground-breaking slide designed to restore...

Retail

FitFlop opens largest store in the Middle East

UK-based ergonomic and wellness footwear brand FitFlop is continuing its international expansion in key strategic markets with the opening of its largest retail space in the Middle East to date. The store in Abu Dhabi is the latest launch in the brand’s elevated, global retail programme, building on the existing 145 standalone FitFlop stores...

Retail

FitFlop continues its retail expansion in Thailand

FitFlop, which this year has secured multiple new distributors in Canada, Eastern Europe, and Asia to boost global growth, is continuing its retail expansion in Thailand with local partner CMG. The new store in Thailand from the UK-based ergonomic and wellness footwear brand marks the first featuring its new retail design concept, which aims to...

Featured

Fashion

FitFlop to debut Roksanda collaboration at LFW in February

UK-based FitFlop, known for its ergonomic and wellness footwear, has announced a design collaboration with London Fashion Week womenswear brand Roksanda. In a statement, FitFlop said it would be partnering with the London-based designer brand for autumn/winter 2024 and spring/summer 2025, where Roksanda Ilinčić will work with the footwear brand...

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Business

FitFlop to “re-energise” presence in Ireland

UK-based footwear brand FitFlop has announced plans to renew its focus on the Irish market as it looks to “re-energise” its presence in the Republic of Ireland and Northern Ireland. In a statement, FitFlop said it sees the Irish market as a “key territory” at the heart of its business and ambitious growth plans, and the region will be directly...