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Boss named fashion partner for Tottenham Hotspur

German fashion brand Boss, part of the Hugo Boss group, is strengthening its connection to sport after being named the official fashion partner of Premier League football club Tottenham Hotspur for the 2025/26 season. The deal will see Boss dressing both the first team squad and coaching staff in Boss looks for selected games and “special...

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Fashion

Pepsi unveils new apparel releases to coincide with its ‘Refresh the Game’ campaign

Global soft drinks brand Pepsi has teamed up with London-based streetwear designer Clint419 and Classic Football Shirts, which sells rare vintage and original retro jerseys, to launch new apparel to coincide with its ‘Refresh the Game’ global campaign celebrating how the drink has redefined the football-advertising game over the past 50 years....

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