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Loro Piana strengthens partnership with Juventus

Loro Piana has announced it will be continuing its partnership with Juventus Football Club for the upcoming 2022 to 2023 football season. The fashion house will be designing the official uniforms for the women’s team for the first time, as well as debuting formal suits for the men’s team. During the Union of European Football Associations (UEFA)...

18 hours ago

Business

Marks & Spencer announced as official tailor of England football team

Marks & Spencer has announced that it has been selected as the official tailor of the England Senior Men’s and Women’s football teams, a partnership that will span the course of three years. It builds on the department store’s long-standing relationship with the Football Association, dating back to 2007 when it was selected as the official suit...

5 Aug 2022

Fashion

Umbro launches charity football shirt with Joe Strummer Foundation

Umbro is partnering with the Joe Strummer Foundation on a charity football shirt to raise funds to bring underprivileged people together through music. The partnership celebrates and supports the former Clash frontman's passion for football and features an archive-inspired JSF FC ‘Strummer United’ football shirt in red. Each shirt features an...

4 Jul 2022

Business

CMA accuses JD Sports of illegally price-fixing football merch

The UK’s Competition Markets Authority (CMA) has announced that it has “provisionally found” that Elite Sports and JD sports may have broken competition law by illegally price-fixing select Rangers Football Club merchandise. According to the government organisation, Elite Sports and JD Sports had potentially been carrying out the...

7 Jun 2022

Business

Castore signs multi-year partnership deal with Aston Villa

Sportswear brand Castore has revealed that it has signed a multi-year deal to be the principal partner of Aston Villa Football Club. The agreement will see the premium label supply kits across the club’s men’s, women’s and academy teams from the start of the 2022/23 season. Additionally, the brand will be launching exclusive Villa branded match...

31 May 2022

Business

Nike cuts ties with Russian football team

Nike has confirmed it has ended its long-term sponsorship deal with Russian Premier League team, Spartak Moscow. The sportswear giant has been a sponsor of the football club since 2005. The decision follows an announcement by the Union of European Football Associations (UEFA) to ban the Russian national team from its competitions amid the...

16 May 2022

Business

Adidas reportedly strikes deal with FIGC after Puma cuts ties

Following Puma’s discontinuation of its contract with the Italian Football Federation (FIGC), competitor brand Adidas has reportedly swooped in to nab a four-year deal with the national team. The sponsorship partnership is said to be worth around 35 million euros annually, according to Reuters, and will cover men’s, women’s and esports teams. It...

10 Mar 2022

Fashion |In Pictures

Koché teams up with Puma and AC Milan on upcycled collection

Paris-based fashion label Koché has unveiled an upcycled football collection with AC Milan and Puma during Paris Fashion Week. The six-piece limited-edition capsule collection features unused AC Milan Puma football jerseys, which have been reworked by Koché’s founder and creative director, Christelle Kocher. The result is a celebration of sport,...

2 Mar 2022

Business

Adidas cuts ties with footballer Kurt Zouma following animal cruelty video

Sportswear giant Adidas has announced it has cut ties with West Ham footballer Kurt Zouma following the release of a video showing him kicking and abusing his own cat. In a statement to the press, the retailer said: “We have concluded our investigation and can confirm Kurt Zouma is no longer an Adidas contracted athlete.” A video of Zouma...

11 Feb 2022

Business

Moncler signs three year deal with FC Internazionale Milano

Luxury outerwear brand Moncler has announced a three-year collaboration with Italian football team FC Internazionale Milano, making it the club’s official formal wear partner. In keeping with the brand’s mission of going beyond fashion and luxury, the partnership sees it welcome “the footballing community into its extended universe”. It also...

6 Dec 2021

Fashion |In Pictures

Lyle and Scott team up with Panini for limited-edition collection

Heritage fashion label Lyle and Scott has teamed up with sports collectable company Panini on a nostalgia inspired capsule collection. The collaboration will form two drops, consisting of four styles across four colourways, featuring Lyle and Scott’s essential items including matching sweatpants and sweatshirts, T-shirts and hoodies. All pieces...

23 Nov 2021

Fashion

Superdry partners up with Forest Green Rovers football club

Partnering up with what could be considered the ‘greenest football team in the world’, British clothing brand Superdry and Forest Green Rovers (FGR) have come together to celebrate sport and sustainability. From similar home turf, Superdry originating from Cheltenham and FGR from Gloucestershire, the two seem like an unlikely, yet solid, match,...

8 Oct 2021