Fórmula 1 news and archive

Louis Vuitton embarks on decade-long partnership with Formula 1

The elite worlds of luxury and motorsport have just gotten closer, as Louis Vuitton announced a 10-year partnership with Formula 1. The collaboration, announced as part of LVMH’s broader alliance with Formula 1 unveiled in October 2024, places the French luxury house at the centre of the sport’s global spectacle, coinciding with the series’ 75th...

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LVMH signs 10-year partnership with F1

French luxury conglomerate LVMH Moët Hennessy Louis Vuitton has signed a 10-year partnership agreement with Formula 1 to become the motorsport’s global partner. The move comes as F1 prepares to celebrate its 75th anniversary in 2025 and will see several of LVMH’s Maisons involved in the partnership, including Louis Vuitton, Moët Hennessy and TAG...

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From the cockpit to the clutch: Ferrari launches made-to-order service for racing bag

Design a bag as individually as a car? Ferrari's new made-to-order service makes it possible. The Italian brand has launched a made-to-order service for the so-called 'Maranello Clutch', Ferrari announced on Tuesday. The bag, which is named after the location of the company's factory and is modelled on the 'Daytona SP3' car model, can now be...

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New Era and McLaren Racing extend partnership

Sports and lifestyle brand New Era has announced a new multi-year partnership extension with F1’s McLaren Racing to “deepen and expand” their decade-long relationship. In a statement, New Era confirmed that as well as continuing as McLaren Racing’s official headwear partner, its branding will also be featured on the helmets of McLaren Formula 1...

Fashion|In Pictures

Reiss launches debut commercial collection with McLaren F1

Premium British retailer Reiss, which became the official travel kit partner of the McLaren Formula 1 team in May 2023, has unveiled its first commercial collection inspired by “elite performance at the heart of McLaren and the thrill of Formula 1”. Launching on February 16, the ‘Reiss x McLaren Formula 1’ collection will span menswear,...

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Hugo named official apparel partner of Visa Cash App RB F1 team

German fashion company Hugo Boss has confirmed that Hugo, its youngest brand, has been named as the official apparel partner of the Visa Cash App Red Bull F1 team. The partnership comes after Hugo’s sister brand Boss announced a similar deal with the Aston Martin F1 team in June 2022, where Boss is the official fashion partner of the team,...

FashionFeatured

How Formula 1 racing has inspired both athleticwear and designer collections

A-list celebrities including Rihanna, A$AP Rocky, Lupita Nyong'o and Heidi Klum came out to watch the inaugural edition of the Las Vegas Grand Prix, held November 16-18 2023, confirming the booming interest in Formula 1 racing in The U.S. Consequently, opportunities for licensing and partnerships with both athletic and apparel brands have grown...

Fashion|In Pictures Featured

Puma names A$AP Rocky as creative director of Formula 1 partnership

Sportswear brand Puma has named rapper A$AP Rocky as creative director for its Puma x Formula 1 partnership, with his first capsule collection to be released later this year. In a statement, Puma said its long-term creative partnership with A$AP Rocky would be rooted in the motorsport business with a focus on “the intersection of the sport and...

Fashion

Boss names Fernando Alonso as new brand ambassador

German fashion brand Boss continues its push in Formula 1 after signing Aston Martin Formula 1 driver Fernando Alonso as its new brand ambassador. The move comes after Boss signed a long-term partnership with the Aston Martin team to become its official fashion partner in June 2022, developing looks, formal apparel, and high-performance team and...

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Puma becomes official supplier for Formula 1

Sportswear giant Puma has signed a deal with Formula 1 making it the official sponsor of the racing organisation, and giving it the right to produce F1 branded apparel, footwear and accessories. Next to this, the brand will also equip F1 staff on the track and create merchandise for the sport’s audiences, an agreement that includes exclusive...

Fashion

Reiss announces partnership with McLaren F1

Premium British fashion brand Reiss is the new official travel wear partner for the McLaren Racing Formula 1 team. The multi-year partnership follows a record-breaking financial year for Reiss and will see the McLaren Racing team wearing a selection of clothing from the fashion brand’s spring/summer 2023 collection to travel throughout the F1...

Fashion

K-Swiss ventures into Formula 1 with McLaren Racing

Los Angeles-based heritage footwear brand K-Swiss has signed a multi-year partnership deal with Formula 1’s McLaren Racing as it looks to expand its presence and introduce new, global consumers. The partnership starts in 2023 and will include a premium K-Swiss and McLaren collection, which celebrates both brands’ heritage, featuring footwear and...