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Regulating pop-up stores: Paris plots to control temporary leases during fashion week

With Men's Fashion Week approaching, Parisian storefronts are being transformed into pop-up stores for a few days. While some are excited to discover these temporary shops, the City of Paris is condemning an “Airbnb-isation” of commercial leases. Airbnb-isation of commercial leases From January 21 to 24, fashion brand Gertrude will open an “...

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Business

Analysis: French ready-to-wear, between collapse and hope

Paris - Under pressure from fast fashion and second-hand fashion, the ready-to-wear sector is faltering: 2025 has been marked by a series of bankruptcies, receiverships and liquidations. However, experts believe a rebound is possible, driven by a renewed focus on brand DNA, innovation and moving upmarket. At the end of this year, the brand IKKS...

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