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Freemans to scale dropship capabilities with Mirakl

British digital department store Freemans is partnering with e-commerce software solutions provider Mirakl to scale and modernise its dropship strategy, as it continues its transformational journey from a legacy catalogue business to a digital pureplay. Over the past five years, Freemans has been focused on targeting the 40+ UK consumer group, a...

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Business

Freemans strategy to target 40-plus females drives sales growth

British online department store Freemans has reported a sales increase of 13 percent for the last quarter of 2024, as its new strategy to target women over forty pays off. The pureplay retailer, which scrapped its catalogue in 2023 as part of its transformational journey, saw its total fashion sales grow by 5 percent for the 14 weeks to December...

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