G Star Raw news and archive

After jeans controversy, famous chess player teams up with G-Star

The saga surrounding grandmaster Magnus Carlsen's jeans is continuing to unfold. The famous chess player is entering into a collaboration with G-Star Raw, the denim specialist announced on social media. At the end of 2024, Carlsen caused a stir when he wore jeans during the Rapid Chess World Championship. The dress code of the chess federation...

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G-Star ropes in Santiago Cucci as chief growth officer

The Amsterdam-based brand G-Star Raw led by its CEO Rob Schilder has announced the appointment of Santiago Cucci as chief growth officer. “I am excited to welcome Santiago Cucci as our new chief growth officer. An important role to help G-Star Raw realise the top line growth that we are aiming for in the years to come,” said Schilder announcing...

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WHP Global finalizes acquisition of G-Star Raw

Global brand management group WHP Global has announced the finalization of its acquisition of Dutch denim brand G-Star Raw. Current G-Star shareholders, including the brand's founder Jos van Tilburg, are set to retain a minority stake in the brand. In addition, the current G-Star Raw leadership team, overseen by CEO Rob Schilder, is set to...

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Video: G-Star Raw presents 'The Rhythm of Denim'

In this video, Dutch fashion brand G-Star Raw has presented its FW22 collection entitled 'The Rhythm of Denim'. Watch the video below. Video: G-Star-Raw via YouTube Photo credit: G-Star Raw

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Snoop Dogg named new brand ambassador of G-Star Raw

Dutch denim brand G-Star Raw has named Snoop Dogg as its new brand ambassador. The tie-up will see Snoop Dogg feature on the brand’s new worldwide ‘Hardcore Denim’ campaign which features a tongue-in-cheek video celebrating “denim booties”, accompanied by a custom-made version of the soundtrack single ‘Say it Witcha Booty’ by the multi-platinum...

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G-Star Raw collaborates with Henk Schiffmacher

Denim company G-Star Raw has collaborated with tattoo icon Henk Schiffmacher. The collection includes limited-edition denim dungarees in a run of only 250 units globally, each signed, numbered, and designed by Schiffmacher. Schiffmacher is known as the tattoo artist to famed celebrities including the late Kurt Cobain, Lady Gaga, and the Red Hot...

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G-Star Raw introduces world's most sustainable black denim fabric

Dutch denim label G-Star Raw has launched the world’s most sustainable black denim fabric for eight styles of its winter ‘20 collection. The “Relz Black Denim” fabric, developed together with Artistic Milliners and Archroma, continues G-Star Raw’s circular approach, as it is made from pure organic cotton and is dyed and treated without the use...

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Video: G-Star Raw collaborates with F1 driver Max Verstappen

Two Dutch international names, of course they have to partner together for a collection and marketing campaign. Amsterdam-based denim brand, G-Star Raw, enlisted F1 driver Max Verstappen for the collaboration entitled "Max Raw". The collection is now available via G-Star Raw's website and in stores. Watch the video to see the light-hearted...