Gaming news and archive

Drest appoints new vice president of brand partnerships

Fashion styling mobile game Drest has named Alex Holder as vice president of brand partnerships to drive global commercial growth. Holder, whose career has merged gaming, technology and luxury fashion, joins Drest from data and insights platform GEEIQ, where he most recently served as commercial director, supporting global organisations to...

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CFDA/Vogue Fashion Fund partners with mobile styling game

The CFDA/Vogue Fashion Fund, which supports the next generation of American fashion talent, is partnering with new mobile fashion styling game Fashion League. The free-to-play mobile game from Finfin Play AG created by Theresia Le Battistini will debut during New York Fashion Week in September. It blends fashion, inclusivity and e-commerce and...

Fashion

Thomas Sabo partners with fashion game Pocket Styler

Jewellery brand Thomas Sabo has teamed up with digital fashion game Pocket Styler to launch its first jewellery and accessories collection both in physical stores and in the virtual world. The 50-piece collection includes jewellery, sunglasses and watches and allows fans “to shop the look in real life and dress their online avatar in the very...

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Michael Kors to collaborate with FashionVerse game

FashionVerse, the interactive mobile fashion game utilising AI technology from Hilfiger Ventures, co-founded by fashion designer Tommy Hilfiger and Joe Lamastra, and game publisher Tilting Point, has announced its first collaboration with American fashion brand Michael Kors. The limited-time collaboration from March 6 to 10, will see the Michael...

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From catwalk to console: Swiss start-up Nak3d's digital fashion revolution

Nak3d is a Swiss startup that brings together the worlds of fashion, video games and artificial intelligence (AI). The company specialises in turning the latest fashion trends, brands and styles into digital assets that can be used in video games. This is referred to by Nak3d as 'g-commerce' – or game commerce. It allows video game players to...

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Hilfiger Ventures to launch fashion game with Tilting Point

Hilfiger Ventures, co-founded by fashion designer Tommy Hilfiger and Joe Lamastra, is teaming up with global free-to-play game publisher Tilting Point to launch an interactive mobile fashion game using the latest artificial intelligence technology. Developed by Miami-based Brandible, FashionVerse converges fashion and gaming and originated from...

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Reebok to work on AI, gaming and Web3 experiences through new partnership

Sportswear giant Reebok has announced a new partnership with artificial intelligence (AI) and metaverse tech firm Futureverse that will see the duo work together on a series of AI, Web3, gaming and metaverse experiences for customers. The move comes as Reebok looks to broaden the ways in which customers can interact with its products, bringing...

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Authentication platform Dust Identity secures 40 million dollar funding

Dust Identity, a product authentication platform, has announced the closing of a 40 million dollar Series B funding, led by Castle Island Ventures, alongside the launch of its latest mobile solution. The round had participation from new investor Amex Ventures, the managing director of which, Margaret Lim, said that “Dust’s technology provides...

Fashion

Champion and Fall Guys merge fashion and gaming in new collaboration

The intersection of fashion and gaming has become a powerful marketing strategy that can appeal to a wide range of audiences and generate significant buzz. The latest addition to the game is sportswear giant Champion, who have partnered with Fall Guys on a new capsule collection. The game Fall Guys, developed by Mediatonic and published by Epic...

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Drest teams up with Copenhagen Fashion Week

Luxury styling mobile game Drest has teamed up with Copenhagen Fashion Week (CPHFW) to spotlight Nordic brands and designers showcasing at the bi-annual event. The collaboration features a series of in-game challenges on Drest highlighting brands and designers taking part in CPHFW, which runs from August 7 to 11, including Ganni, Stine Goya, and...

Culture

Ralph Lauren partners with G2 Esports on collaborative collection

Premium fashion brand Ralph Lauren has once again dipped its toes into the gaming world, now in a new collaboration with G2 Esports, a European entertainment agency. Through the partnership, Ralph Lauren has become the organisation’s exclusive fashion outfitter, dressing G2 athletes and creators alike, as well as offering the same collection to...

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Drest raises 15 million pounds in funding

Drest, the luxury mobile fashion, beauty and lifestyle game, has secured 15 million pounds in funding to continue developing its new product proposition, Drest 2.0. The investment round agreed with the family office of Drest co-founder and co-chair Graham Edwards, a well-known UK property entrepreneur, builds on the mobile gaming company’s...