Gant news and archive

Gant celebrates 75th Anniversary with LFW pop-up

American sportswear and lifestyle brand Gant celebrated its 75th Anniversary during London Fashion Week with an experiential pop-up. Located at 59 Greek Street, the vintage-inspired pop-up showcases the brand’s evolution from its origins in 1949, when it was founded by Bernard Gantmacher in New Haven, to today, spotlighting seven decades of prep...

Culture

Gant launches archives exhibition in New York, London, Paris

One of America’s first sports brands, Gant, is set to open the doors to its first ever exhibition in New York this Thursday, inviting people to immerse into 70 years of iconic pieces and fashion history. When joining the brand in 2005, Gant’s creative director, Christopher Bastin, took it upon himself to start tending to an archive. “Today it...

Fashion

Preppy look meets western wear: Gant and Wrangler announce joint collection

Sportswear brand Gant has announced a collaboration with denim brand Wrangler in which both brands celebrate their beginnings in the United States in the 1940s and tap into their extensive archives. The result is a 30-piece capsule collection launching this autumn. The jeans, clothing and accessories for men and women explore “the intersection...

RetailMember

Gant enlists Yoobic to enhance employee engagement

In a bid to increase employee engagement, American-Swedish clothing brand Gant has established a partnership with the digital workplace solution platform Yoobic, which sees 90 percent of its retail workforce use the technology. The partnership is part of Gant’s strategy to drive sales conversions and improve operations within its frontline...

RetailMember

Ralph Lauren, Gant, Reiss and more join line-up at Battersea Power Station

Battersea Power Station has announced the newest brands that are joining its growing list of retailers, including Ralph Lauren, Calvin Klein and Reiss. Other labels joining the line-up are Tommy Hilfiger, The Kooples, Ray-Ban, Lacoste, Mango, Le Labo, Aēsop, The Body Shop, and L’Occitane. Bought in 2012 with reconstruction on the site beginning...

FashionMember

Gant launches footwear collaboration with Diemme

American sportswear brand Gant has teamed up with Italian footwear maker Diemme on a limited-edition collection of hiking boots for autumn/winter 2020 to mark the brand’s first-ever collaboration. Produced in Diemme’s artisan factory, located an hour north of Venice, the boots have been designed to feature subtle design elements from Gant’s...

BusinessMember

Lacoste owner Maus Frères International rebrands to MF Brands Group

Maus Frères International, the owner of brands Lacoste, Gant, Aigle, Tecnifibre and, as of 2019, The Kooples, has changed its name to MF Brands Group as part of a wider transformation strategy. The company said the new name aims to draw a link between its historic routes (Maus Frères, subsequently MF) and its ambition to become a leading...

Fashion

Gant announces new sustainability goals, launches rental service

Gant has announced it is bolstering its sustainable credentials with a number of new environmental targets, the launch of a rental service, and The 7 Rules by Gant - an initiative to educate consumers on how to better care for their clothes. For 2020, the Swedish fashion brand has said nearly 80 percent of its collection will be sustainably...

People

Gant appoints Patrik Söderström as new CEO

Patrik Söderström has been appointed as the new CEO of Gant, taking over from Brian Grevy on 1 February 2020. Patrik joined Gant in 2016 as executive vice president global markets. Prior to that, he worked as a Northern European managing director at Italian eyewear company Luxottica and spent eight years in various roles at US sportswear brand...

People

Gant appoints executive vice president global brand

Gant has announced the appointment of Eleonore Säll as executive vice president global brand, a move that the brand said aims to “increase the focus on consumer insights and innovative marketing activities to strengthen the lifestyle brand.” In her new role, Säll has been tasked with improving the unified consumer insights by evaluating long-and...

BusinessMember

Lacoste owner Maus Frères in talks to buy The Kooples

Swiss retail group Maus Frères is in exclusive talks to acquire French label The Kooples, according to multiple sources including WWD and FashionNetwork. The group, which owns Lacoste, Gant and Aigle, is expected to add the brand to its portfolio by the end of the first half of 2019. In the last financial year, the The Kooples - known for its...