British supermarket chain Asda has expanded its partnership with fashion retailer New Look. Eight more New Look concession stores have opened across the UK following a successful trial launched in September at two Asda stores, Drapers reports. The new concessions are located in Lower Earley in Reading, Gravesend in Kent, Bedminster in Bristol,...
24 Nov 2021
The partnership between Asda and BBC Children has hit 21 years. Over the past 21 years, Asda has raised more than 26 million pounds for the charity, with this year’s fundraising campaign aimed at raising donations for the Emergency Essentials Programme. The program will support children and young people who are living in extreme poverty, without...
8 Nov 2021
British brand FatFace has promoted its chief financial officer Will Crumbie to the role of CEO after Liz Evans announced plans to step down to take on a new role at Asda’s George label. Crumbie has been at the company for the past eight years, during which he has overseen all key operational areas of the business, including its supply chain and...
16 Sep 2021
Asda’s clothing division George is launching a new second-hand vintage fashion range in its stores. The company is working with vintage fashion wholesaler Preloved Vintage Wholesale for the concept which will be rolled out across 50 of its stores following a successful trial in Leeds. Those stores include ones in London, Bristol, Birmingham,...
29 Apr 2021
Asda has announced that Steph Strike, the managing director of the company’s George fashion label, is leaving the business later this year to take up a new role. Strike joined Asda back in 1995 as part of the retailer’s graduate training scheme and held a number of senior roles at the company before being appointed as managing director of George...
23 Apr 2021
Asda has confirmed it has no plans to sell off its George clothing brand despite speculation its new owners were planning on doing so in a bid to cut costs and spending. “George has been a crucial part of the Asda family and continues to be a key part of our strategy,” Asda’s outgoing CEO and president Roger Burnley told Drapers. “George is the...
1 Apr 2021
The new owners of British supermarket chain Asda are reportedly considering spinning off the company’s George clothing brand as they look to cut costs and spending. Billionaire brothers Zuber and Mohsin Issa and private equity firm TDR Capital earlier this month completed their acquisition of Asda from Walmart for 6.8 billion pounds. Walmart has...
22 Feb 2021
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